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Lessons from the

Pro Display XDR

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In 2022 we have worked on rebuilding the HTML and the interactions of some Apple product pages, and that has been a challenge, since there are highly complex interfaces and animations.We've used native Webflow interactions to make elements move on the screen as a user scrolls.
Webflow tabs can be used for their counterpart on the Mac landing page.
One interesting way of approaching on-scroll animations, such as when the device lid is closed, is using a frame-by-frame technique. On Webflow we would create an on scroll interaction on which layers are triggered on and off, then users would see a transition of about 30 layers when scrolling through.
Another nice lesson learned when studying the Apple landing relates to their approach to mobile. specifically, top and footer menus are approached in a quite interesting way: it's far from being just a reduction in size or stacked up version of it's desktop counterpart.
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Unveiling the Secrets of Apple's Design

The MacBook Air landing page offers valuable lessons for UI/UX designers and developers. From understanding user experience (UX) principles to staying up-to-date on web design trends, studying this page provides insights into Apple's design language, communication strategies, and potentially their marketing approach.
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