Let's talk Quo E2: Carlos and Diego talk about some trends that will shape the future of the web in 2023

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I am recording there on

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 the camera. I am recording hearing obs.

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So I'm ready on my side.

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I'm ready too. Okay, perfect.

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So sorry. Yep. Perfect. So here

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 are the three questions for

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 this interview or this conversation. And the first

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 one will be just for for quick introduction

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 on what what

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We would do so let's get started with

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 percent and ourselves our percent myself

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 as an individual first. My name is Diego. I am

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 designer and

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slash creative at quo agency Carlos

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Hi, my name is Carlos. I'm a project manager at

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 quo agency. We're web development

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 and web design agency. We've been

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 working for over five years now together and

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 I've been with the company for about four years.

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and we pretty much do anything from

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UI ux design on to web

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 development

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CMS integration API Integrations and

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 such. So yeah, we're

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 a team of different people all over the the place

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 that we have people working from South America remotely.

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 We have people in the US and we used to

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 have people in Europe not anymore. But but yeah, that's pretty much what we

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 do exactly what we and who we are exactly and

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 then the core for for this

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 conversation we

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Getting started with this question.

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It will be what trends are going

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 to shape the future of your industry. I don't

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 know whether you like to talk about some top

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 game particular. I was thinking about a few

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 here. I was thinking about CMS particularly. I was

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 thinking about to sort of

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 branches for CMS, which I believe are.

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Aiming towards two different audiences or

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 to different brands and

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 that would be like the kind of

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 seem as that webflow is being and a

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 kind of CMS that strappy and

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 prismic and all other headless cmssr

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 being no for this

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 specific conversation. Deodor Brown

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 branch of cms's will be like Wix death

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 branch of

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Do it yourself know the sign is required. No code

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 is required kind of cmss sure thing that's

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 concerned with that one and

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Yeah.

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Okay.

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As you mentioned it's interesting that we're talking about.

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you know webflow which will be

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no code a slash low code.

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Kind of CMS. It's not completely like weeks.

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It's more more customizable, but

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it's also not headless CMS or

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 something that it's going to be required a

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 lot of code. And then we have the Headless part of it

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 all and I believe the Headless a CMS. The the

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 trends are moving forward with more of a

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 website Builders instead of just a CMS

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 just allowing the possibilities for people to create their

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 own websites based on a few sections that

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 people developers like us can create for for

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 this kind of editors and then they can play around a

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 little bit with with them and create and landing pages

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 or even in our Pages for their website. I

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 believe it's moving forward that Trend with finds

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 that this to

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Branches as you call them.

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One will be low code no code and

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 headless options or Solutions.

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Are finding some kind of Middle Ground like the trend

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 is to allow users to create even

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 without knowing more of

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 much about coding or programming.

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And I believe that's good approach, especially

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 from the side of headless.

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Because they're creating a possibilities for

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 developers to have to

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 call it somehow an interesting playground

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 at our hands but also allowing people

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 like me, for example, I'm just the perfect

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 manager who don't have much knowledge in terms of coding

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 or the actual, you know,

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 work of, you know, programming allowed us to to create

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 websites entire websites landing

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 pages and whatnot and pretty much

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 in that regard that the sky's the

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 limit because it's these are

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 super customizable and the only

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 limitations is pretty much the imagination of the designer

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 and the creativity for

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 of the developer in terms of how to tackle this

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 challenges.

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but aside from that it's pretty pretty fast

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 or or

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yeah, it just a huge possibility for

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 for people to create their own their own websites

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 or or web pages based on.

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Sections that people can developers like

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 us can create for them to customize and that

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 to their websites and move things around and experiment

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 and iterate and get the information

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 that they need from the experiments that are running

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 and based on that optimized their website every

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 single time like periodically every month

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 every week or however, they they would like to approach that

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 way.

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Yes, absolutely. So I was wondering whether you

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 like to tell or evidence a

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 little bit about the Headless approach versus the

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 like which I

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 believe is deodors side of the of the bench the

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 no designer do it yourself

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 approach for CMS for web builders.

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Well, I believe that there's a lot to

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Think about whenever you're deciding to where you're

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 deciding what kind of solution you're

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 going for in terms of your website. Like what

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 the first one is your budget. Obviously a

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 low to no code Solutions are

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 cheaper because you're not going to need a

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 to hire our developer. Maybe you can do you

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 can hire a designer but there's

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 the budget side of it all the first part as I

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 mentioned. So if you have a low budget

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 at the moment, you can go with one of the solutions and it's great

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 that they exist.

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now there's another thing to take

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 into consideration, which is

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the scalability of the website like

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 how

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do you see this website growing in the future? If you want

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 to have something that it's going to release in

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 your plans. It's going to grow substantially in

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 their year or in near future or meet

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 to long term. You have specific plans

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 of how you want the website to grow. So maybe it's

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 a good idea to start investing in headless from the

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 get-go and then see how you save

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 money and time as a of your

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 website grows because you have the foundation of it

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 all in headless. That's a good idea. Another thing

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 to think in this duration is how complex or complex

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 is complex slash big.

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Is your website like the size of it all it's important if

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 you have just like one Landing Page

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 Plus a contact form.

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Then maybe it's not required for you to have a headless CMS

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 to manage that content. Maybe it's

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 a good way to go around having that known bounce

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 weeks or else to create your website

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 specifically again, we're talking about two extremes to

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 God somehow like the

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no code.

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Or off it all Plus or versus something

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 like headless CMS, which is for much

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 more custom Solutions or

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 specific projects. So there's a

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 middle ground in that something like webflow, which

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 is customizable. It's low code low to

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 no code and whatnot. These are

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 solutions Are For Colored

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medium websites medium sized

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 websites for people with a little bit more of budget

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 but not that big of a

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 budget to go for a full-on into

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A headless CMS kind of website by the

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 way, things like weeks.

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Have been growing as well and they've been adding stuff like

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 e-commerce options and whatnot. So that's also

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 something pretty interesting that people are also available

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 to to do that Shopify has also

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pretty interesting Solutions in terms of flow to

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 no code with their templates with themes 2.0

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 now and they have

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 even they even have

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 themes that are completely free for people to just customize

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 or add in their own, you know,

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 products their images and

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Brandon to the website and that's it

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 in case I want quick solution. So yeah,

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 so those options are available those options are there

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 and it's a good thing that they are again because there's

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 a lot of people that don't have

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 a big budget in

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 their hands and they have enough time to address and

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 Tackle this kind of stuff and they

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 can teach themselves how to

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 create their own website and

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whenever they need something more custom or something

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 specific that requires programming then

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 they can call people like us to jump

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 on the specific those specific projects and

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 Tackle those requirements that are a

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 little bit more complex.

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Absolutely. Now, I believe we have talked a little bit about the two

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 extremes like the Headless anyone in

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 one side and the the Squarespace

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 wigs approaching the

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 other hand, but I believe that many people watching us

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 might not know what exactly are

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 the difference is between the approaches

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 that are available in this

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 very quick classification that we we're bringing

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 out here like what is exactly

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Weeks slash Squarespace. Where

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 is that? This is getting

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 different from what flow HubSpot for

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 for example. What is the difference with headless?

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 What? What are those three exactly?

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Okay, so there are stuff like if you

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 go for something like Squarespace or

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 weeks leaving canva. It's now allowing

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 you to host your website based on exactly what you

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 do in their platform, which is great. They have

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 a pretty comprehensive platform in their

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 hands for designers or non designers. By the way, we we

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 use canva a lot with our clients

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 and with very very big clients so

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 might not be necessarily a

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 budget thing, but maybe it is just what

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 what is the tool that is better suit

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 for for a specific scenario? Okay. First

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 of all budget is one of the things that to take into

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 consideration, but also it's not the only one it's how scalability

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 as I was mentioning is another

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 like how big or are your plans for your website? How is

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 going to grow because you can have a big budget but if you all you

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 want is landing page where you promote your

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 I don't know burger shop or

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I don't know a candy shop or whatever something that

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 you want to promote that specifically and

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 the one much else then maybe it's not necessary

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 for you to have a headless website. It's one of

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 the things you didn't servations the final one will

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 be how comfortable just a client

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 feel working with a specific CMS

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 or another because that's key as well. You

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 may you may think that the best solution for one

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 website could be using something like

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 like prismic or strappy which

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 is headless but maybe they're done don't

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 feel that comfortable using some kind of that kind of

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 CMS. They're more Visual and they will like

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 to have something like what you see is what you get kind of website builder

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 like webflow or weeks and stuff

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 like that. So again, yes in choosing the

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 CMS.

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Has to do with the love a lot of different factors

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 and one of them as well.

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How our client feels working with that specific

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 CMS, sometimes they already

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 know what they want in regards in terms

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 of okay. I'm WordPress guy

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 or I'm a webflow guy and I want my website

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 to be hosted in that platform.

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Even though sometimes it's not the best

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00:13:32.100 --> 00:13:36.000
 or fit for it for for the specific project. We

264
00:13:35.200 --> 00:13:39.000
 will always let them know that okay. This

265
00:13:38.200 --> 00:13:41.100
 may be the platform that you like,

266
00:13:41.100 --> 00:13:43.700
 but it's probably not the best in case.

267
00:13:45.200 --> 00:13:49.200
You want to scale this up for example, and depending on

268
00:13:49.200 --> 00:13:52.200
 what they how they feel about it. They can they can

269
00:13:52.200 --> 00:13:56.200
 be okay. I don't have the budget to move

270
00:13:55.200 --> 00:13:58.200
 to headless CMS or I

271
00:13:58.200 --> 00:14:01.500
 do have the budget but I don't really feel comfortable moving to

272
00:14:01.500 --> 00:14:04.300
 a different CMS that it's not webflow or

273
00:14:04.300 --> 00:14:07.700
 flakes or something like that or Squarespace and I

274
00:14:07.700 --> 00:14:10.300
 prefer to stay here. Even if it means that it's

275
00:14:10.300 --> 00:14:13.400
 going to be a little bit convoluted. When how

276
00:14:13.400 --> 00:14:16.100
 the CMS is going to be in the greater or something like that or

277
00:14:16.100 --> 00:14:19.800
 it's going to need a lot of custom coding that again depends on

278
00:14:19.800 --> 00:14:21.600
 on the client how they feel.

279
00:14:23.100 --> 00:14:24.600
Exactly. Mmm.

280
00:14:25.300 --> 00:14:28.100
So just just for a second I would like

281
00:14:28.100 --> 00:14:31.800
 to we like to help me clarify what exactly a

282
00:14:31.800 --> 00:14:34.300
 headless CMO right? Sorry

283
00:14:34.300 --> 00:14:38.900
 and how it and hope is a different from the first

284
00:14:37.900 --> 00:14:41.000
 state higher wix.

285
00:14:41.800 --> 00:14:44.800
The Wicks like rip off cmss and

286
00:14:44.800 --> 00:14:47.600
 how is a different also than the other

287
00:14:47.600 --> 00:14:50.200
 Tire which will be the webflow or

288
00:14:50.200 --> 00:14:53.300
 WordPress like kind of CMS.

289
00:14:54.100 --> 00:14:57.300
Okay, so thinking about something like prismic or

290
00:14:57.300 --> 00:15:00.500
 strappy which are headless EMS is something like Foxy which

291
00:15:00.500 --> 00:15:03.300
 is headless e-commerce or Shopify plus

292
00:15:03.300 --> 00:15:06.100
 what does headless means means that

293
00:15:06.100 --> 00:15:09.700
 you pretty much can integrate your website or not your

294
00:15:09.700 --> 00:15:12.500
 website. You can integrate this platforms with your

295
00:15:12.500 --> 00:15:14.200
 website to manage the content of it all.

296
00:15:14.800 --> 00:15:17.400
No matter where your website is. Your website could

297
00:15:17.400 --> 00:15:21.200
 be hosted on your own server and if

298
00:15:20.200 --> 00:15:21.900
 you set it up.

299
00:15:22.600 --> 00:15:25.700
Correctly, you can use this platforms this

300
00:15:25.700 --> 00:15:28.200
 specific apps or third party apps. However, you

301
00:15:28.200 --> 00:15:28.700
 want to call them.

302
00:15:29.400 --> 00:15:32.900
To manage the content of your website so you

303
00:15:32.900 --> 00:15:35.800
 can have a website again the whole

304
00:15:35.800 --> 00:15:39.100
 code the whole HTML CSS of

305
00:15:38.100 --> 00:15:41.400
 the different pages of your website hosted on

306
00:15:41.400 --> 00:15:44.400
 your own server that it's under

307
00:15:44.400 --> 00:15:47.600
 your control. And then you use this platforms. You

308
00:15:47.600 --> 00:15:50.100
 connect them and are able to

309
00:15:50.100 --> 00:15:53.200
 manage the content whether you without having a

310
00:15:53.200 --> 00:15:56.300
 custom section of the website of it all

311
00:15:56.300 --> 00:15:59.200
 which is also possible. Sometimes it's required to have an

312
00:15:59.200 --> 00:16:02.700
 admin for a specific reasons like you have you

313
00:16:02.700 --> 00:16:05.600
 would like to manage. I don't know users or

314
00:16:05.600 --> 00:16:08.900
 profiles on your website and you need an admin

315
00:16:08.900 --> 00:16:11.500
 environment for that part of it all to manage

316
00:16:11.500 --> 00:16:12.600
 permissions and whatnot.

317
00:16:13.200 --> 00:16:16.500
But this is specific. These are specific for Content

318
00:16:16.500 --> 00:16:19.400
 or for e-commerce as I mentioned Shopify plus

319
00:16:19.400 --> 00:16:22.500
 and and Foxy like you you

320
00:16:22.500 --> 00:16:25.600
 have a completely custom website that again it's hosted

321
00:16:25.600 --> 00:16:28.500
 around your server and you would like to have a specific

322
00:16:28.500 --> 00:16:31.700
 ad specific e-commerce functionalities and

323
00:16:31.700 --> 00:16:34.600
 you don't want to have limit yourself to

324
00:16:34.600 --> 00:16:38.300
 one. Hmm payment Gateway. Let's

325
00:16:37.300 --> 00:16:40.800
 say Europe you have something like

326
00:16:40.800 --> 00:16:43.500
 stripe at your disposal, but you

327
00:16:43.500 --> 00:16:46.400
 will like to have more than that. You would like to have the whole

328
00:16:46.400 --> 00:16:49.300
 engine of a Shopify for example

329
00:16:49.300 --> 00:16:52.400
 that has a lot of experience working with

330
00:16:52.400 --> 00:16:55.700
 e-commerce and you would like to manage all their

331
00:16:55.700 --> 00:16:58.600
 stuff like inventory and whatnot. Okay, maybe

332
00:16:58.600 --> 00:17:01.600
 Shopify plus it's an option that is

333
00:17:01.600 --> 00:17:05.300
 more comprehensive. As I mentioned then just integrating one

334
00:17:04.300 --> 00:17:07.600
 payment Gateway like PayPal or

335
00:17:07.600 --> 00:17:09.300
 stripe that I just mentioned.

336
00:17:11.200 --> 00:17:14.600
Exactly and answering the question is something

337
00:17:14.600 --> 00:17:17.800
 that is going to be shaping the future of our industry

338
00:17:17.800 --> 00:17:21.600
 the why I'm saying, this is a Shopify.

339
00:17:22.300 --> 00:17:24.200
Was not born headless.

340
00:17:24.900 --> 00:17:27.900
Big commerce was not born being headless.

341
00:17:28.400 --> 00:17:31.400
and Foxy card isn't as

342
00:17:31.400 --> 00:17:34.500
 popular and as old as Shopify is

343
00:17:35.100 --> 00:17:38.600
so I will say that this isn't served

344
00:17:38.600 --> 00:17:42.100
 of new trend in here the have

345
00:17:41.100 --> 00:17:44.200
 less Trend. What are your thoughts

346
00:17:44.200 --> 00:17:44.900
 on this?

347
00:17:46.800 --> 00:17:49.600
I'm thinking about the future being headless. It's

348
00:17:49.600 --> 00:17:52.700
 interesting because as I mentioned before there's some

349
00:17:52.700 --> 00:17:56.200
 kind of Middle Ground that you're finding between the

350
00:17:55.200 --> 00:17:58.200
 more visual or what you

351
00:17:58.200 --> 00:18:01.400
 see is what you get solutions for your website

352
00:18:01.400 --> 00:18:03.000
 or e-commerce.

353
00:18:03.900 --> 00:18:06.600
And the Headless aspect of

354
00:18:06.600 --> 00:18:10.500
 headless slash very custom heavy coat

355
00:18:10.500 --> 00:18:12.200
 heavy Solutions as well. So

356
00:18:13.400 --> 00:18:16.900
Thinking about that. Why is it coming to

357
00:18:16.900 --> 00:18:19.900
 a common ground thinking about something like prismic with

358
00:18:19.900 --> 00:18:22.500
 their slices and the slice

359
00:18:22.500 --> 00:18:25.500
 machine what they want to accomplish with this having some

360
00:18:25.500 --> 00:18:28.600
 kind of website builder that it's not that visual compared

361
00:18:28.600 --> 00:18:31.600
 to what you have on the webflow or weeks but

362
00:18:31.600 --> 00:18:35.200
 it's or Squarespace, but it's also very

363
00:18:34.200 --> 00:18:37.900
 custom and very user

364
00:18:37.900 --> 00:18:40.600
 friendly as well. It's may not be that visual but

365
00:18:40.600 --> 00:18:43.200
 it can be very user friendly. If you set it

366
00:18:43.200 --> 00:18:46.300
 up correctly and explain the to the peer world

367
00:18:46.300 --> 00:18:49.500
 that are going to manage to the content on the website. If you explain correctly how

368
00:18:49.500 --> 00:18:52.200
 that's going to be managed and you set it

369
00:18:52.200 --> 00:18:55.300
 up in a way that it's user friendly then it's a good way to go around

370
00:18:55.300 --> 00:18:59.000
 it and it's not going to be lacking that

371
00:18:58.300 --> 00:19:02.500
 accessibility for the people that are not knowledgeable

372
00:19:01.500 --> 00:19:04.400
 in terms of coding or

373
00:19:04.400 --> 00:19:07.300
 programming and that's a good way to to go

374
00:19:07.300 --> 00:19:10.600
 around. Let's see if you see that headless was a

375
00:19:10.600 --> 00:19:12.700
 more strapped concept or

376
00:19:13.400 --> 00:19:16.300
the way that you manage your content using a

377
00:19:16.300 --> 00:19:16.800
 headless.

378
00:19:18.300 --> 00:19:21.100
CMS was way more

379
00:19:21.100 --> 00:19:24.300
 abstract in the past or more limited in

380
00:19:24.300 --> 00:19:27.700
 in terms of what you do and you will be still be

381
00:19:27.700 --> 00:19:30.600
 very dependent on the developer a programmer

382
00:19:30.600 --> 00:19:34.400
 then now it's moving in into.

383
00:19:35.500 --> 00:19:38.200
Ground that it's closer to be more

384
00:19:38.200 --> 00:19:41.500
 used user friendly and be closer to the

385
00:19:41.500 --> 00:19:44.400
 people the content editors are are not the

386
00:19:44.400 --> 00:19:47.300
 not knowledgeable in terms of coding or program in that

387
00:19:47.300 --> 00:19:50.100
 don't actually have access to the code of

388
00:19:50.100 --> 00:19:53.300
 the website, but they can still do pretty big

389
00:19:53.300 --> 00:19:56.700
 changes. And that's I believe that's the way that it's evolving and

390
00:19:56.700 --> 00:19:59.500
 that it's getting closer and closer to more people

391
00:19:59.500 --> 00:20:02.200
 and that's the that's the best part. It's more

392
00:20:02.200 --> 00:20:05.300
 inclusive. If you are have little to

393
00:20:05.300 --> 00:20:08.200
 no knowledge in terms of coding or

394
00:20:08.200 --> 00:20:12.100
 programming with that Solutions are coming at

395
00:20:11.100 --> 00:20:14.600
 this moment, or the way that it's evolving is

396
00:20:14.600 --> 00:20:17.300
 that you're still going to be able to play a role

397
00:20:17.300 --> 00:20:21.300
 in this even either editing content or building websites

398
00:20:20.300 --> 00:20:23.700
 with again headless cmss

399
00:20:23.700 --> 00:20:26.400
 our leaning towards that part being

400
00:20:26.400 --> 00:20:29.300
 up website Builders instead of only managing content.

401
00:20:30.200 --> 00:20:33.200
And I believe again this that's the middle

402
00:20:33.200 --> 00:20:37.400
 ground. That's they're coming together. They are the more low

403
00:20:36.400 --> 00:20:39.900
 code no code versions of this

404
00:20:39.900 --> 00:20:42.500
 solutions are getting closer to

405
00:20:42.500 --> 00:20:45.400
 more customizable stuff. They're allowing more

406
00:20:45.400 --> 00:20:48.400
 Integrations. They allowing more custom coding if it's

407
00:20:48.400 --> 00:20:51.900
 required and the Headless versions are

408
00:20:51.900 --> 00:20:54.300
 getting closer to having something more

409
00:20:54.300 --> 00:20:57.300
 visual or more user-friendly. So more people can

410
00:20:57.300 --> 00:21:01.100
 manage the content. They can build websites use

411
00:21:00.100 --> 00:21:03.500
 in what in in this case using headless

412
00:21:03.500 --> 00:21:06.300
 a programmer the tools that are programming pretty much

413
00:21:06.300 --> 00:21:09.500
 set up for for Content Educators, too

414
00:21:09.500 --> 00:21:12.800
 to again create again use

415
00:21:12.800 --> 00:21:14.300
 in this kind of sections.

416
00:21:16.400 --> 00:21:17.500
Yes, so talk about.

417
00:21:18.300 --> 00:21:21.200
Whether the future will be headless.

418
00:21:21.200 --> 00:21:25.100
 I just recalled this website from webflow.

419
00:21:24.100 --> 00:21:27.500
 This this web page. I'm sorry the history

420
00:21:27.500 --> 00:21:30.600
 of the web which was a demonstration on the

421
00:21:30.600 --> 00:21:34.000
 Indie possibilities that this interactions to from

422
00:21:33.400 --> 00:21:36.500
 what flow is slowing designers with

423
00:21:36.500 --> 00:21:39.100
 the was interesting for me to

424
00:21:39.100 --> 00:21:42.700
 remember their presentation on the first.

425
00:21:43.500 --> 00:21:46.300
Sort of websites, which were this kind

426
00:21:46.300 --> 00:21:50.100
 of websites that I'm showing on my screen right now? Yeah, very

427
00:21:49.100 --> 00:21:53.700
 good. Very nice.

428
00:21:53.700 --> 00:21:56.500
 Yeah, exactly. And well we

429
00:21:56.500 --> 00:21:59.500
 have had certify big big evolution there.

430
00:21:59.500 --> 00:22:02.400
 There's something that that was very interesting for me

431
00:22:02.400 --> 00:22:05.400
 when when recall this web page.

432
00:22:05.400 --> 00:22:08.700
 And this was what flow is it's been

433
00:22:08.700 --> 00:22:09.200
 kind of

434
00:22:11.500 --> 00:22:13.600
disruptive in my opinion here

435
00:22:14.300 --> 00:22:17.800
among a thousand of applications that

436
00:22:17.800 --> 00:22:20.800
 are doing kind of the same and innovating

437
00:22:20.800 --> 00:22:23.500
 in their own ways. Well, what flow

438
00:22:23.500 --> 00:22:25.600
 is interesting for me for it it was

439
00:22:26.400 --> 00:22:29.300
What they were up to was to

440
00:22:29.300 --> 00:22:32.800
 bring the signers no developers designers

441
00:22:32.800 --> 00:22:35.100
 with the possibility to create.

442
00:22:36.200 --> 00:22:39.600
Layouts with freedoms and what webflow is

443
00:22:39.600 --> 00:22:42.400
 in its Essence? It is

444
00:22:42.400 --> 00:22:45.400
 just a HTML Builder.

445
00:22:46.200 --> 00:22:49.800
Certified bootstrap Builder, but also it

446
00:22:49.800 --> 00:22:50.600
 is a CMS.

447
00:22:51.600 --> 00:22:51.800
and

448
00:22:53.400 --> 00:22:56.300
so that there were at the moment in which

449
00:22:56.300 --> 00:22:59.600
 webflow was very young. There were some

450
00:22:59.600 --> 00:23:02.600
 HTML builders that that

451
00:23:02.600 --> 00:23:05.400
 were amended for valpers to speed up the process.

452
00:23:05.400 --> 00:23:08.300
 I've created interfaces. So on this idea,

453
00:23:08.300 --> 00:23:11.600
 I believe what flow was pretty interesting when

454
00:23:11.600 --> 00:23:11.900
 it was

455
00:23:12.700 --> 00:23:13.800
released so

456
00:23:15.300 --> 00:23:18.200
I I will be interesting it I am

457
00:23:18.200 --> 00:23:21.400
 interested in thinking about what the future

458
00:23:21.400 --> 00:23:24.700
 of what flow will be. What do you see? What

459
00:23:24.700 --> 00:23:28.600
 do you envision webflow to be exploring nowadays

460
00:23:27.600 --> 00:23:31.000
 and in near future. What are

461
00:23:30.100 --> 00:23:33.400
 you interested in seeing from? What flow? What

462
00:23:33.400 --> 00:23:36.600
 do you think like like will be shaping what

463
00:23:36.600 --> 00:23:39.500
 what will be doing? Well, I believe the future for

464
00:23:39.500 --> 00:23:43.100
 what flow it's exploring a little bit more about Integrations and

465
00:23:42.100 --> 00:23:45.400
 web apps with their new beta

466
00:23:45.400 --> 00:23:49.100
 of users or accounts profiles allowing

467
00:23:48.100 --> 00:23:51.800
 users to have that available before it

468
00:23:51.800 --> 00:23:54.300
 was only through custom Integrations like

469
00:23:54.300 --> 00:23:57.800
 yes in something like Google Firebase or something like

470
00:23:57.800 --> 00:24:01.000
 member suck which is the third party app, which is great. By

471
00:24:00.100 --> 00:24:03.600
 the way. It's pretty helpful. It's now in their 2.0

472
00:24:03.600 --> 00:24:06.600
 version as well. It's growing in and it

473
00:24:06.600 --> 00:24:08.900
 has grown a lot of things to flow as well.

474
00:24:09.500 --> 00:24:12.800
Because he was one of the key or Flagship

475
00:24:12.800 --> 00:24:15.300
 integration. So what will have because

476
00:24:15.300 --> 00:24:18.300
 certainly that was lacking of

477
00:24:18.300 --> 00:24:21.300
 webflow. They having the member sections and everything. So now

478
00:24:21.300 --> 00:24:24.400
 with their new member beta section that they're having

479
00:24:24.400 --> 00:24:28.100
 it's I get that the way that they want to go and

480
00:24:27.100 --> 00:24:31.000
 explore they already explored e-commerce. I

481
00:24:30.200 --> 00:24:34.000
 guess they have in mind more stuff

482
00:24:33.200 --> 00:24:36.200
 in that regard that allowing users to

483
00:24:36.200 --> 00:24:39.300
 to sell their products or Services through the

484
00:24:39.300 --> 00:24:43.200
 platform. Maybe having something also very

485
00:24:42.200 --> 00:24:46.200
 helpful in that regard like e-commerce. /

486
00:24:45.200 --> 00:24:46.900
 I don't know.

487
00:24:48.400 --> 00:24:51.400
Selling or promoting your services instead of

488
00:24:51.400 --> 00:24:54.400
 just products of something that subscriptions and stuff

489
00:24:54.400 --> 00:24:57.300
 like that. Maybe that's something that they will have

490
00:24:57.300 --> 00:24:59.900
 in mind for the future in terms of e-commerce.

491
00:25:00.500 --> 00:25:03.800
But again, definitely, I believe they want

492
00:25:03.800 --> 00:25:07.700
 to have more comprehensive CMS and

493
00:25:07.700 --> 00:25:10.400
 allowing also users to have some kind of web apps

494
00:25:10.400 --> 00:25:10.700
 in there.

495
00:25:11.900 --> 00:25:14.200
In their websites allowing people to

496
00:25:14.200 --> 00:25:17.900
 see some kind of dashboards and to be able to subscribe

497
00:25:17.900 --> 00:25:20.200
 to to see a specific

498
00:25:20.200 --> 00:25:23.500
 content or get get a specific service or

499
00:25:23.500 --> 00:25:25.400
 products and whatnot.

500
00:25:27.300 --> 00:25:30.300
Memberships. Yes that that is a good one. What do

501
00:25:30.300 --> 00:25:30.500
 you think they

502
00:25:31.500 --> 00:25:34.700
Do believe they will what do you believe I'm sorry,

503
00:25:34.700 --> 00:25:38.300
 they will be doing differently in

504
00:25:37.300 --> 00:25:40.800
 terms of e-commerce, like or

505
00:25:40.800 --> 00:25:43.600
 let me put it this way. There's scenarios

506
00:25:43.600 --> 00:25:46.200
 on which webflow is not

507
00:25:46.200 --> 00:25:47.100
 a note for us.

508
00:25:47.800 --> 00:25:50.600
In terms of the Commerce and we are to

509
00:25:50.600 --> 00:25:52.700
 go towards another place for that.

510
00:25:53.500 --> 00:25:56.100
What do you think that what flow?

511
00:25:57.100 --> 00:26:00.900
Could do in terms of the Commerce that will be

512
00:26:00.900 --> 00:26:03.600
 popular that is

513
00:26:03.600 --> 00:26:07.800
 currently missing. I think as I mentioned before maybe subscriptions

514
00:26:06.800 --> 00:26:09.400
 adding subscriptions, it

515
00:26:09.400 --> 00:26:09.700
 could be a

516
00:26:10.600 --> 00:26:12.700
something very interesting to explore because

517
00:26:14.300 --> 00:26:17.300
I've I've listed only my opinion I believe

518
00:26:17.300 --> 00:26:21.500
 to the Future has more about subscriptions than

519
00:26:21.500 --> 00:26:24.000
 one time purchases products in terms of

520
00:26:24.500 --> 00:26:27.300
 products and services. That's I think that's a way to go around

521
00:26:27.300 --> 00:26:30.500
 this making a little bit of a comparison with

522
00:26:30.500 --> 00:26:33.900
 with streaming and the entertainment business,

523
00:26:33.900 --> 00:26:36.300
 you know, big companies

524
00:26:36.300 --> 00:26:39.900
 like Disney or Warner Brothers Discovery

525
00:26:39.900 --> 00:26:42.200
 and Paramount and else, you know,

526
00:26:42.200 --> 00:26:45.300
 moving with their own streaming platforms because they think

527
00:26:45.300 --> 00:26:48.700
 the subscription model is the future instead

528
00:26:48.700 --> 00:26:51.400
 of I believe I believe the future is more

529
00:26:51.400 --> 00:26:54.100
 High more of a hybrid in in general

530
00:26:54.100 --> 00:26:57.800
 like having both one time purchases and subscriptions, but

531
00:26:57.800 --> 00:27:01.100
 subscriptions definitely something to to explore

532
00:27:00.100 --> 00:27:04.000
 and that's definitely something

533
00:27:03.200 --> 00:27:06.400
 very interesting and there's a lot of money there

534
00:27:06.400 --> 00:27:10.400
 for for companies to to grab from their loyal

535
00:27:09.400 --> 00:27:12.900
 base of customers specifically

536
00:27:12.900 --> 00:27:13.500
 if

537
00:27:14.200 --> 00:27:17.300
Their big brands or brands that

538
00:27:17.300 --> 00:27:21.300
 have created a certain amount of loyalty between or among

539
00:27:20.300 --> 00:27:23.100
 their base of

540
00:27:23.100 --> 00:27:26.000
 customers. That's could be pretty helpful to to have

541
00:27:26.700 --> 00:27:29.400
Something else that webflow is currently working

542
00:27:29.400 --> 00:27:33.100
 on it's having the visual aspect

543
00:27:32.100 --> 00:27:35.000
 of the CMS or the

544
00:27:35.700 --> 00:27:39.300
 content management of the website a little bit more comprehensive and

545
00:27:39.300 --> 00:27:42.200
 I live easier for

546
00:27:42.200 --> 00:27:45.300
 you to bulk edit for example,

547
00:27:45.300 --> 00:27:48.800
 and which was something that it was lacking especially

548
00:27:48.800 --> 00:27:51.000
 on e-commerce. If you have a lot

549
00:27:51.200 --> 00:27:54.200
 of products on your website waffle wasn't very

550
00:27:54.200 --> 00:27:56.500
 useful friendly that regard you probably

551
00:27:57.800 --> 00:28:00.200
save a lot of creating some kind of integration with

552
00:28:00.200 --> 00:28:03.700
 something like air table for example and manage

553
00:28:03.700 --> 00:28:07.000
 the their inventory of frogs

554
00:28:06.100 --> 00:28:09.900
 through that then through webflow's own

555
00:28:09.900 --> 00:28:12.300
 interface and they're been working

556
00:28:12.300 --> 00:28:15.500
 into improving that part and allowing to bulk

557
00:28:15.500 --> 00:28:19.500
 edit CMS items and I

558
00:28:18.500 --> 00:28:21.700
 believe that's that if they

559
00:28:21.700 --> 00:28:24.600
 can move forward with something like that with filters

560
00:28:24.600 --> 00:28:27.400
 and making bulk editing and pretty comprehensive

561
00:28:27.400 --> 00:28:30.500
 and and user friendly that's going

562
00:28:30.500 --> 00:28:33.300
 to be a good definitely a great feature for e-commerce. For

563
00:28:33.300 --> 00:28:36.400
 example, if especially with companies that have a

564
00:28:36.400 --> 00:28:38.700
 best vast catalog of products

565
00:28:40.300 --> 00:28:43.100
That that is good idea. Yes. I totally agree with

566
00:28:43.100 --> 00:28:47.100
 that. It is a headache when what flow websites become big

567
00:28:46.100 --> 00:28:49.300
 in CMS content or

568
00:28:49.300 --> 00:28:49.600
 products?

569
00:28:50.500 --> 00:28:53.400
And yeah, there's a lot of room for improvement

570
00:28:53.400 --> 00:28:53.900
 in there.

571
00:28:55.300 --> 00:28:58.400
Okay, we totally already working on that the

572
00:28:58.400 --> 00:29:01.100
 special on the CMS. They're already allowing bulkhead in and

573
00:29:01.100 --> 00:29:04.900
 stuff like that, which for example was possible on Shopify, but

574
00:29:04.900 --> 00:29:07.400
 it was not available on well flow

575
00:29:07.400 --> 00:29:10.300
 and that's I believe they're in the right or right going

576
00:29:10.300 --> 00:29:13.700
 in the right direction entire regard. Yes totaled with

577
00:29:13.700 --> 00:29:17.100
 that. Yes. So we already explore things

578
00:29:16.100 --> 00:29:19.400
 that might be shaping the

579
00:29:19.400 --> 00:29:23.400
 future for industry with headless we talked

580
00:29:22.400 --> 00:29:26.000
 about what flow we

581
00:29:25.700 --> 00:29:27.000
 talked about.

582
00:29:28.300 --> 00:29:31.900
What the future of what food might be in older

583
00:29:31.900 --> 00:29:34.300
 opinion. That is so European. So we're already

584
00:29:34.300 --> 00:29:38.200
 talked also about that as something that will be possible shaping

585
00:29:37.200 --> 00:29:39.200
 the future now.

586
00:29:40.700 --> 00:29:43.600
We look to talk a little bit about HubSpot.

587
00:29:48.900 --> 00:29:50.200
HubSpot CMS

588
00:29:50.600 --> 00:29:53.500
Oh, that's an interesting one because hotspot is

589
00:29:53.500 --> 00:29:56.500
 not only a CMS. It's not a website

590
00:29:56.500 --> 00:29:59.000
 builder like webflow only it's

591
00:30:00.400 --> 00:30:02.200
an entire marketing hub

592
00:30:03.100 --> 00:30:06.700
head your disposal that's goes from

593
00:30:06.700 --> 00:30:09.500
 a CRM to a CMS and

594
00:30:09.500 --> 00:30:13.100
 email marketing landing pages

595
00:30:12.100 --> 00:30:13.900
 blocks.

596
00:30:14.600 --> 00:30:17.600
It's huge. It allows you to have so much

597
00:30:17.600 --> 00:30:19.600
 analytics as well.

598
00:30:21.200 --> 00:30:24.400
So on and so forth hotspot, it's again. It's

599
00:30:24.400 --> 00:30:28.100
 not for everyone. It's definitely cost restrictive not

600
00:30:27.100 --> 00:30:30.200
 everyone has the opportunity to

601
00:30:30.200 --> 00:30:34.000
 pay the monthly fees that hotspot has so that's

602
00:30:33.500 --> 00:30:37.000
 definitely something to consideration. That's cause

603
00:30:36.400 --> 00:30:39.800
 prohibited. I mean not anyone that okay,

604
00:30:39.800 --> 00:30:42.700
 not it. It's not for everyone especially

605
00:30:42.700 --> 00:30:45.100
 because not only the budget because

606
00:30:46.100 --> 00:30:49.100
Sometimes there's a lot of tools that you're going to

607
00:30:49.100 --> 00:30:52.200
 pay for and not going to use that's also a fact it's

608
00:30:52.200 --> 00:30:55.300
 very important for for people that are going to if you're

609
00:30:55.300 --> 00:30:57.500
 going to subscribe to something specific.

610
00:30:58.400 --> 00:31:01.200
And it's like I don't know. I'm buying the latest

611
00:31:01.200 --> 00:31:04.800
 iPhone and I'm just using it to play Tetris or

612
00:31:04.800 --> 00:31:07.200
 I don't know Candy Crush

613
00:31:07.200 --> 00:31:10.200
 and that's it. And I don't take advantage of the

614
00:31:10.200 --> 00:31:13.100
 rest of the things that specifically devices provides you

615
00:31:13.100 --> 00:31:15.500
 in this case. It's not a device. It's a service company.

616
00:31:16.200 --> 00:31:19.300
But the services are pretty fast and

617
00:31:19.300 --> 00:31:21.400
 diverse.

618
00:31:22.200 --> 00:31:25.900
So even if they have let's say a plan for everyone

619
00:31:25.900 --> 00:31:28.200
 as I say, it's really if you

620
00:31:28.200 --> 00:31:31.500
 will like to use hotspot for

621
00:31:31.500 --> 00:31:34.800
 your website and manage the CMS to be

622
00:31:34.800 --> 00:31:37.400
 able to be really custom. You're probably going

623
00:31:37.400 --> 00:31:40.200
 to need a some kind of professional plan or anything like

624
00:31:40.200 --> 00:31:40.300
 that.

625
00:31:42.100 --> 00:31:45.700
And usually at least that's our impression

626
00:31:45.700 --> 00:31:49.100
 are for companies that have larger teams

627
00:31:48.100 --> 00:31:52.700
 marketing teams are working on different different

628
00:31:51.700 --> 00:31:54.300
 parts of the the whole

629
00:31:54.300 --> 00:31:57.400
 funnel marketing funnel or sales funnel from the

630
00:31:57.400 --> 00:32:01.500
 CRM to the landing pages and the

631
00:32:00.500 --> 00:32:02.600
 marketing of it all.

632
00:32:03.200 --> 00:32:06.600
And if you want to have a website there, it's again as

633
00:32:06.600 --> 00:32:09.500
 I mentioned. It's going to be costly because again,

634
00:32:09.500 --> 00:32:12.200
 if you also want to set up the CMS, you

635
00:32:12.200 --> 00:32:15.700
 need to also know hotspots programming language, which

636
00:32:15.700 --> 00:32:16.300
 is Hubble.

637
00:32:17.400 --> 00:32:21.200
To make sure that you take advantage of all the opportunities or

638
00:32:20.200 --> 00:32:23.600
 features that CMS like

639
00:32:23.600 --> 00:32:26.000
 Hospital allows you to have and to be able

640
00:32:26.100 --> 00:32:28.300
 to edit or customize your website. Yes.

641
00:32:29.400 --> 00:32:32.900
You place more or less? So it's

642
00:32:32.900 --> 00:32:36.800
 very interesting because hotspot

643
00:32:35.800 --> 00:32:38.400
 CMS it's closer to

644
00:32:38.400 --> 00:32:42.500
 what I was talking about in terms of it's middle

645
00:32:41.500 --> 00:32:44.300
 a middle point goes somehow or

646
00:32:44.300 --> 00:32:47.600
 it's a middle ground between something that's

647
00:32:47.600 --> 00:32:50.400
 very custom headless and something

648
00:32:50.400 --> 00:32:52.600
 that it's visual because

649
00:32:53.800 --> 00:32:57.100
yeah, you have to program the CMS that

650
00:32:56.100 --> 00:32:59.600
 it's code heavy to do that to

651
00:32:59.600 --> 00:33:02.700
 create your website hosting on

652
00:33:02.700 --> 00:33:05.700
 Hotspot and connected to a CMS. It's

653
00:33:05.700 --> 00:33:08.100
 called heavy. It's not what you see is what you get,

654
00:33:08.100 --> 00:33:11.400
 but after that the CMS itself

655
00:33:11.400 --> 00:33:14.300
 for users to manage the content.

656
00:33:14.300 --> 00:33:17.700
 It's very visual. You actually see the page

657
00:33:17.700 --> 00:33:18.500
 on one side.

658
00:33:19.500 --> 00:33:22.700
And see the options of customization on

659
00:33:22.700 --> 00:33:25.200
 the other side, so their side to

660
00:33:25.200 --> 00:33:28.100
 side and you can pretty much there. There's a few stuff that

661
00:33:28.100 --> 00:33:31.100
 you can do to interact with the page like okay we go from

662
00:33:31.100 --> 00:33:35.100
 the hero to the section where the partnered

663
00:33:34.100 --> 00:33:37.200
 logos are and you click on the partners logo

664
00:33:37.200 --> 00:33:40.500
 and on the other side of the page you see? Okay.

665
00:33:40.500 --> 00:33:43.300
 These are the partners and would you you can change the image

666
00:33:43.300 --> 00:33:46.400
 of each logo or move in move them around and whatnot. So it's

667
00:33:47.300 --> 00:33:49.800
That middle ground. It's Brave visual.

668
00:33:50.800 --> 00:33:51.800
but also it's

669
00:33:53.400 --> 00:33:56.500
a very cold heavy to to set that up. It's not

670
00:33:56.500 --> 00:33:59.500
 something like weeks. It's even if you have a

671
00:33:59.500 --> 00:34:03.300
 few templates and options that let's put

672
00:34:03.300 --> 00:34:03.700
 allows you to have.

673
00:34:04.500 --> 00:34:07.800
But if you want something custom it's it's a

674
00:34:07.800 --> 00:34:09.600
 code heavy to to program it.

675
00:34:11.500 --> 00:34:14.300
Yeah, okay with that totally I believe that.

676
00:34:15.100 --> 00:34:18.300
Half spelled for editors after all of the

677
00:34:18.300 --> 00:34:21.000
 heavy work that is being done by Developers.

678
00:34:21.800 --> 00:34:24.400
Will be the most beautiful interface that

679
00:34:24.400 --> 00:34:27.000
 I have had as an editor so far.

680
00:34:28.100 --> 00:34:31.300
It is it's pretty competing with strapping.

681
00:34:32.300 --> 00:34:35.700
Perhaps but no no, it won't

682
00:34:35.700 --> 00:34:38.300
 be competent with traffic because as you mentioned it

683
00:34:38.300 --> 00:34:42.100
 is allowing you with in the one side with what you added. And

684
00:34:41.100 --> 00:34:45.100
 in the other side with where that thing

685
00:34:44.100 --> 00:34:47.600
 that you're adding this post to be looking

686
00:34:47.600 --> 00:34:50.200
 like so yes, it's more like

687
00:34:50.200 --> 00:34:53.800
 a real-time change with strappy or prismic you

688
00:34:53.800 --> 00:34:56.600
 can if you connect it or set it

689
00:34:56.600 --> 00:34:59.900
 up properly you are have the options to preview what

690
00:34:59.900 --> 00:35:01.900
 you've done to the specific page.

691
00:35:02.600 --> 00:35:05.600
And you previous and you see the page. Okay this

692
00:35:05.600 --> 00:35:08.300
 I don't know this text that I change here

693
00:35:08.300 --> 00:35:11.400
 or the image or the logo that a change here looks pretty

694
00:35:11.400 --> 00:35:14.200
 nice or it doesn't look that. Well, let me change it

695
00:35:14.200 --> 00:35:17.300
 back before you actually publish it on the

696
00:35:17.300 --> 00:35:20.600
 list staging or life site depending on how many environments

697
00:35:20.600 --> 00:35:23.300
 you have. But you have that option with strappy or

698
00:35:23.300 --> 00:35:24.100
 prismic.

699
00:35:25.500 --> 00:35:29.000
With hotspot, it's like almost real

700
00:35:28.300 --> 00:35:30.700
 time like you're changing it.

701
00:35:31.600 --> 00:35:35.100
On one side of the of your browser and

702
00:35:34.100 --> 00:35:37.200
 on the other side, you're actually seeing the page

703
00:35:37.200 --> 00:35:40.500
 and you just have to wait a few seconds and it

704
00:35:40.500 --> 00:35:43.600
 just updates and you see it side to

705
00:35:43.600 --> 00:35:47.200
 side. So that's that's pretty for for users or

706
00:35:47.200 --> 00:35:50.300
 or content managers content editors that

707
00:35:50.300 --> 00:35:53.200
 are very visual. That's very helpful.

708
00:35:53.200 --> 00:35:56.500
 Yeah. It is a beauty. Absolutely. Yes.

709
00:35:57.900 --> 00:36:00.600
but as you mentioned it's not for

710
00:36:00.600 --> 00:36:01.200
 everyone and

711
00:36:02.800 --> 00:36:04.300
It's different. I initially.

712
00:36:05.500 --> 00:36:08.400
kind of felt prompted to

713
00:36:08.400 --> 00:36:12.900
 to classify hotspot inside

714
00:36:11.900 --> 00:36:14.800
 the same group in which

715
00:36:14.800 --> 00:36:17.700
 I had classified what flow and WordPress

716
00:36:18.500 --> 00:36:22.100
But it is definitely not something

717
00:36:21.100 --> 00:36:22.900
 like those.

718
00:36:23.700 --> 00:36:27.000
It is definitely not something like Wix is it

719
00:36:26.300 --> 00:36:30.300
 is definitely not something like prismic

720
00:36:29.300 --> 00:36:33.200
 and strappy are so

721
00:36:32.200 --> 00:36:36.000
 I suppose that there's

722
00:36:35.300 --> 00:36:38.700
 a specific category like a hybrid

723
00:36:38.700 --> 00:36:41.400
 though. Yeah, as you mentioned in Middle

724
00:36:41.400 --> 00:36:44.200
 Ground because it is it is not

725
00:36:44.200 --> 00:36:46.000
 first a CMS. It is a

726
00:36:47.400 --> 00:36:50.200
it is a hub. Well, yeah, it is in the

727
00:36:50.200 --> 00:36:53.500
 name of the brand. Yes. It is a software

728
00:36:53.500 --> 00:36:57.300
 Hub that is supposed to be arbitating towards

729
00:36:56.300 --> 00:36:58.700
 marketing and sales.

730
00:36:59.500 --> 00:37:03.200
So around that there is CMS. There's

731
00:37:02.200 --> 00:37:06.100
 a ton of CRM and there

732
00:37:05.100 --> 00:37:09.800
 are also emails management show.

733
00:37:08.800 --> 00:37:11.400
 Yeah, so you

734
00:37:11.400 --> 00:37:12.500
 have email marketing so you have

735
00:37:13.500 --> 00:37:16.100
You have like MailChimp for email marketing. Do

736
00:37:16.100 --> 00:37:20.000
 you have unbounds for landing pages? You have a webflow

737
00:37:19.200 --> 00:37:22.100
 or prismic or strappy for?

738
00:37:22.800 --> 00:37:25.300
CMS on your website and you have a

739
00:37:25.300 --> 00:37:28.300
 CRM like I don't know Soho and it's

740
00:37:28.300 --> 00:37:31.300
 all in the same app examine. It's

741
00:37:31.300 --> 00:37:34.300
 a lot that you have there again. It's

742
00:37:34.300 --> 00:37:35.700
 cost prohibited.

743
00:37:37.600 --> 00:37:40.500
but you understand why I guess because

744
00:37:40.500 --> 00:37:40.900
 there's

745
00:37:41.600 --> 00:37:45.500
they offer a lot now to review how amazing

746
00:37:44.500 --> 00:37:48.000
 or not what their features

747
00:37:47.100 --> 00:37:50.500
 are that I believe that's probably not

748
00:37:50.500 --> 00:37:53.700
 our place you to judge. Oh, absolutely. I

749
00:37:53.700 --> 00:37:56.400
 believe we don't have enough experience in terms of

750
00:37:56.400 --> 00:37:59.900
 using it as a marketing tool. We have obviously done

751
00:37:59.900 --> 00:38:02.400
 it for our clients, but we're not

752
00:38:02.400 --> 00:38:05.400
 on that specific side of okay how much

753
00:38:05.400 --> 00:38:08.100
 of Return of investment we get from

754
00:38:08.100 --> 00:38:10.300
 paying for hotspot? Yes, I believe that

755
00:38:12.200 --> 00:38:15.400
There I mean there's a

756
00:38:15.400 --> 00:38:19.400
 reason why we still use QWERTY keyboards and

757
00:38:19.400 --> 00:38:22.300
 the address is that they're they're

758
00:38:22.300 --> 00:38:22.900
 ready there.

759
00:38:23.800 --> 00:38:24.400
everywhere

760
00:38:25.200 --> 00:38:26.600
It is very expensive.

761
00:38:28.200 --> 00:38:31.300
for for the humanity to switch

762
00:38:31.300 --> 00:38:34.500
 from keyword to another kind

763
00:38:34.500 --> 00:38:38.000
 of keyboard layout because that changed

764
00:38:37.500 --> 00:38:40.900
 will be so so expensive that

765
00:38:40.900 --> 00:38:43.600
 it's just better to stay as we are so

766
00:38:43.600 --> 00:38:46.000
 I believe that maybe the reason why

767
00:38:47.800 --> 00:38:50.700
Some Brands will be stained with HubSpot

768
00:38:50.700 --> 00:38:54.600
 or not will be that if they are ready aiming

769
00:38:53.600 --> 00:38:55.600
 towards marketing.

770
00:38:56.500 --> 00:38:59.800
With help spot, then it will

771
00:38:59.800 --> 00:39:02.400
 be interesting for them perhaps to

772
00:39:02.400 --> 00:39:05.600
 to continue to use HubSpot for

773
00:39:05.600 --> 00:39:09.000
 the website if they're ready using the hotspot

774
00:39:08.500 --> 00:39:12.000
 environment for everything else and they

775
00:39:11.800 --> 00:39:14.300
 and they want to integrate their website

776
00:39:14.300 --> 00:39:17.600
 with what they are already doing with the CRM.

777
00:39:18.400 --> 00:39:21.900
Then that will be an amazing move.

778
00:39:21.900 --> 00:39:24.400
 I think it is good for the

779
00:39:24.400 --> 00:39:27.500
 editors. It will be great for for the

780
00:39:27.500 --> 00:39:31.100
 marketing team. And even if that is expensive, I

781
00:39:30.100 --> 00:39:34.000
 don't think that will be as expensive as the

782
00:39:33.300 --> 00:39:36.800
 other expenses that a big big

783
00:39:36.800 --> 00:39:39.500
 brand will be covering up for for

784
00:39:39.500 --> 00:39:40.600
 overall marketing.

785
00:39:41.500 --> 00:39:44.300
Okay. So what you're saying is that because some kind

786
00:39:44.300 --> 00:39:47.700
 of brand loyalty they will use hotspot still

787
00:39:47.700 --> 00:39:50.400
 and also yeah, they have everything under the

788
00:39:50.400 --> 00:39:53.700
 same roof as well. Like okay, I have marketing. I

789
00:39:53.700 --> 00:39:56.300
 have CRM here. Why not? No,

790
00:39:56.300 --> 00:39:59.900
 it won't be it won't be because loyaltiness early

791
00:39:59.900 --> 00:40:02.800
 on my brain with this explanation. It

792
00:40:02.800 --> 00:40:05.400
 is rather about the cost of

793
00:40:06.500 --> 00:40:09.000
trying to explore something that you didn't know.

794
00:40:09.900 --> 00:40:13.000
So if you already know HubSpot use

795
00:40:12.300 --> 00:40:14.900
 it and everything is in there.

796
00:40:15.800 --> 00:40:18.400
And they're offering you an amazing way

797
00:40:18.400 --> 00:40:21.200
 for your marketing team to edit your website.

798
00:40:22.400 --> 00:40:25.400
Why would you not take that

799
00:40:25.400 --> 00:40:28.600
 option? Yeah, well, they're better

800
00:40:28.600 --> 00:40:31.500
 be a reason why because like there there's

801
00:40:31.500 --> 00:40:34.400
 no notion of thousands of tools that

802
00:40:34.400 --> 00:40:37.500
 that will also allow you to have to

803
00:40:37.500 --> 00:40:40.400
 watch it somewhere. So why not

804
00:40:40.400 --> 00:40:43.700
 to just start with that with the

805
00:40:43.700 --> 00:40:46.900
 very tool that you already use for older things that will

806
00:40:46.900 --> 00:40:49.400
 be my guess on one reason why

807
00:40:49.400 --> 00:40:52.800
 to use HubSpot and another reason

808
00:40:52.800 --> 00:40:55.000
 why I will I will even

809
00:40:55.900 --> 00:40:58.700
Use HubSpot myself will be the

810
00:40:58.700 --> 00:41:02.200
 diverse same reason why we classify

811
00:41:01.200 --> 00:41:04.900
 HubSpot as as an

812
00:41:04.900 --> 00:41:08.500
 as a category of the sound because HubSpot

813
00:41:07.500 --> 00:41:10.800
 is not a CMS first. It

814
00:41:10.800 --> 00:41:12.900
 is an entire marketing help.

815
00:41:13.500 --> 00:41:16.900
So if if your brand is currently focused

816
00:41:16.900 --> 00:41:19.700
 on marketing is the marketing is the

817
00:41:19.700 --> 00:41:22.200
 priority and you're offered a tool that

818
00:41:22.200 --> 00:41:22.300
 is

819
00:41:23.400 --> 00:41:27.400
Very sharp focused on marketing. That

820
00:41:26.400 --> 00:41:29.400
 would be a pretty interesting

821
00:41:29.400 --> 00:41:30.800
 alternative. I think.

822
00:41:31.700 --> 00:41:34.900
Yeah in general hospitals. You

823
00:41:34.900 --> 00:41:38.000
 mentioned it's not just one CMS a

824
00:41:37.300 --> 00:41:40.600
 tool or website builder only to

825
00:41:40.600 --> 00:41:43.700
 that part is important. But also as we

826
00:41:43.700 --> 00:41:46.500
 talk about before during this

827
00:41:46.500 --> 00:41:49.900
 same conversation whenever you're choosing or trying

828
00:41:49.900 --> 00:41:52.400
 to subscribe or have a

829
00:41:52.400 --> 00:41:55.400
 new CMS or choosing the

830
00:41:55.400 --> 00:41:58.700
 correct or the right CMS for your website or the website builder.

831
00:41:59.400 --> 00:42:02.300
That's very subjective as well. Like there's

832
00:42:02.300 --> 00:42:06.300
 some things are are definitely objective in

833
00:42:05.300 --> 00:42:09.100
 terms of you know, cost or scalability

834
00:42:08.100 --> 00:42:11.900
 and stuff like that. But there's so much

835
00:42:11.900 --> 00:42:14.400
 in terms of being subjective in regards to

836
00:42:14.400 --> 00:42:18.100
 my preferences or how I feel comfortable

837
00:42:17.100 --> 00:42:20.900
 with a specific interface versus a different

838
00:42:20.900 --> 00:42:23.400
 one. And as you

839
00:42:23.400 --> 00:42:26.300
 mentioned maybe I have everything under the same roof with

840
00:42:26.300 --> 00:42:29.200
 hotspot. They already offering me an option and

841
00:42:29.200 --> 00:42:32.300
 are ready for me with this interface and I use

842
00:42:32.300 --> 00:42:34.600
 it pretty much every day. Why not do it and

843
00:42:36.300 --> 00:42:39.200
That happens with stuff like WordPress as well. There are

844
00:42:39.200 --> 00:42:42.400
 people that have been working that I've been using Wordpress pretty

845
00:42:42.400 --> 00:42:45.600
 much for 20 years. I don't

846
00:42:45.600 --> 00:42:49.000
 know if the time is accurate, but anyway web

847
00:42:48.200 --> 00:42:50.800
 versus being around for a long time, but

848
00:42:52.100 --> 00:42:55.300
People are very familiar with it when the interface even

849
00:42:55.300 --> 00:42:58.200
 if it doesn't look that modern in comparison with

850
00:42:58.200 --> 00:43:01.400
 other platforms, but they're familiar with that and they feel comfortable

851
00:43:01.400 --> 00:43:04.800
 managing that content and that platform

852
00:43:04.800 --> 00:43:07.600
 and that where that's great that works for these people

853
00:43:07.600 --> 00:43:09.300
 and that's awesome. Yeah.

854
00:43:10.400 --> 00:43:12.100
Absolutely great with that.

855
00:43:12.900 --> 00:43:15.400
Yeah, totally so about things that

856
00:43:15.400 --> 00:43:18.500
 are going to be shaping the future of our industry already

857
00:43:18.500 --> 00:43:21.700
 talk about what flow we already talked about

858
00:43:21.700 --> 00:43:24.700
 headless. We already talked about.

859
00:43:25.800 --> 00:43:29.200
HubSpot and how it is so different

860
00:43:28.200 --> 00:43:31.600
 to the firmer

861
00:43:31.600 --> 00:43:34.400
 approaches. We were talked about the no

862
00:43:34.400 --> 00:43:38.300
 designer do it yourself branch of cmsis. We're

863
00:43:37.300 --> 00:43:40.900
 taught a little bit about the Commerce part

864
00:43:40.900 --> 00:43:43.400
 with Shopify with foxy curve

865
00:43:43.400 --> 00:43:46.100
 with Shopify plus which is headless I guess

866
00:43:46.100 --> 00:43:50.700
 all I will say it's the future is diverse. There's every

867
00:43:49.700 --> 00:43:52.600
 day that it passes. I

868
00:43:52.600 --> 00:43:55.700
 believe the solutions are and in the

869
00:43:55.700 --> 00:43:58.900
 market are more more custom and

870
00:43:58.900 --> 00:44:02.600
 Niche and allowing people to to

871
00:44:01.600 --> 00:44:04.200
 each their own as they say

872
00:44:04.200 --> 00:44:05.400
 like a few.

873
00:44:06.500 --> 00:44:09.400
Are more familiar or more comfortable with specific way

874
00:44:09.400 --> 00:44:12.600
 to build your website using some of the last Squarespace

875
00:44:12.600 --> 00:44:16.200
 or Wix or even canva then that

876
00:44:15.200 --> 00:44:18.600
 solution it's available for you. If you want

877
00:44:18.600 --> 00:44:21.400
 something that it's bigger like more

878
00:44:21.400 --> 00:44:24.900
 scalable or code heavy then that's

879
00:44:24.900 --> 00:44:27.400
 those Solutions are available as

880
00:44:27.400 --> 00:44:30.100
 well. They're hybrids. They're getting closer to

881
00:44:30.100 --> 00:44:33.900
 each other. There's this middle ground that there this companies

882
00:44:33.900 --> 00:44:36.700
 are finding for people that are

883
00:44:36.700 --> 00:44:39.500
 very knowledgeable in terms of programming, but

884
00:44:39.500 --> 00:44:42.100
 also people are much more enter in terms

885
00:44:42.100 --> 00:44:45.600
 of the design part elements of it all or the

886
00:44:45.600 --> 00:44:47.000
 content management of it all.

887
00:44:48.100 --> 00:44:51.400
So again, there's going to be I guess

888
00:44:51.400 --> 00:44:54.300
 the features looking more as I

889
00:44:54.300 --> 00:44:58.200
 mentioned diverse diverse inclusive for people again that

890
00:44:57.200 --> 00:45:00.700
 there's not going to be limited for

891
00:45:00.700 --> 00:45:03.700
 people that don't know anything about coding.

892
00:45:05.300 --> 00:45:08.400
And still is going to be very helpful for people that are

893
00:45:08.400 --> 00:45:11.700
 knowledgeable in terms of programming. So I think the lines

894
00:45:11.700 --> 00:45:14.400
 are going to get more blurry in

895
00:45:14.400 --> 00:45:17.900
 terms of what's no Code and low code and what

896
00:45:17.900 --> 00:45:21.000
 it's going to be called heavy or headless and

897
00:45:20.600 --> 00:45:23.500
 this kind of other solutions for

898
00:45:24.700 --> 00:45:27.600
For more experts for

899
00:45:27.600 --> 00:45:30.800
 experts and people are more knowledgeable in that

900
00:45:30.800 --> 00:45:31.000
 regard.

901
00:45:32.200 --> 00:45:34.200
Yes, I totally agree with that.

902
00:45:34.900 --> 00:45:38.800
Let's see what happens diversities. Definitely

903
00:45:37.800 --> 00:45:40.300
 worded. I am growing with

904
00:45:40.900 --> 00:45:44.300
Now we're ready to talk about these CMS topic.

905
00:45:45.300 --> 00:45:48.500
I was thinking about a couple more one of those is about

906
00:45:48.500 --> 00:45:51.800
 experimentation. This is about marketing on

907
00:45:51.800 --> 00:45:54.700
 websites often call like A/B experimentation.

908
00:45:54.700 --> 00:45:57.100
 There's also something it was just thinking about

909
00:45:57.100 --> 00:45:58.700
 the air table.

910
00:46:00.100 --> 00:46:00.900
group of

911
00:46:01.700 --> 00:46:04.500
applications the serum for for

912
00:46:04.500 --> 00:46:07.400
 talking about this. I don't know how to call our table. It's

913
00:46:07.400 --> 00:46:10.800
 like a spreadsheet but it's not it is

914
00:46:10.800 --> 00:46:13.400
 a lot of things like it's yeah. It's like

915
00:46:13.400 --> 00:46:17.200
 it's a spreadsheet don't necessarily rights. But oh again,

916
00:46:16.200 --> 00:46:20.300
 I don't know what to talk about it. It's very

917
00:46:19.300 --> 00:46:23.600
 helpful for mmm multiple multiple

918
00:46:23.600 --> 00:46:26.700
 usage. There's a lot of use cases for

919
00:46:26.700 --> 00:46:30.600
 this specific apps or or Solutions

920
00:46:29.600 --> 00:46:32.700
 are software as

921
00:46:32.700 --> 00:46:36.000
 a service and I believe that also

922
00:46:35.200 --> 00:46:38.900
 the future has a lot to do with Integrations

923
00:46:38.900 --> 00:46:41.300
 between different apps because there are

924
00:46:42.500 --> 00:46:45.900
many many apps that are currently available for for people

925
00:46:45.900 --> 00:46:49.200
 to use and Integrations is

926
00:46:48.200 --> 00:46:51.900
 very it's an interesting Niche

927
00:46:51.900 --> 00:46:54.300
 because or Branch to come somehow

928
00:46:54.300 --> 00:46:57.800
 because people want to save time and they and

929
00:46:57.800 --> 00:47:00.800
 things like zapier or or

930
00:47:00.800 --> 00:47:03.300
 what it was integromat in

931
00:47:03.300 --> 00:47:06.600
 the past and now it's make or Parabola allows them

932
00:47:06.600 --> 00:47:07.000
 to

933
00:47:08.500 --> 00:47:12.000
To have a more integrated even if

934
00:47:11.100 --> 00:47:14.800
 I'm being redundant space for the different

935
00:47:14.800 --> 00:47:18.100
 applications that they use there's definitely solutions

936
00:47:17.100 --> 00:47:21.100
 that are big companies offer or Suites like

937
00:47:20.100 --> 00:47:23.400
 Google workspace or

938
00:47:23.400 --> 00:47:26.400
 Microsoft suite and

939
00:47:26.400 --> 00:47:28.300
 whatnot, which is pretty helpful.

940
00:47:29.200 --> 00:47:32.800
But there's people that are accustomed to their own stuff their

941
00:47:32.800 --> 00:47:35.500
 custom to their slack and

942
00:47:35.500 --> 00:47:40.900
 they want to connect their slack with their Loom

943
00:47:38.900 --> 00:47:41.500
 or their

944
00:47:41.500 --> 00:47:44.800
 Google Docs and whatever and more and

945
00:47:44.800 --> 00:47:48.400
 more applications are adding Integrations native

946
00:47:47.400 --> 00:47:50.600
 Integrations to their Solutions or

947
00:47:50.600 --> 00:47:53.800
 their features and

948
00:47:53.800 --> 00:47:56.200
 that's really interesting because whenever you're

949
00:47:57.600 --> 00:48:00.200
A custom as you mentioned with with hotspot.

950
00:48:01.600 --> 00:48:04.400
Sometimes you're pretty comfortable having the

951
00:48:04.400 --> 00:48:07.300
 same stuff under the or having everything

952
00:48:07.300 --> 00:48:11.800
 on the same roof. Maybe that's not possible. Sometimes sometimes

953
00:48:10.800 --> 00:48:14.000
 you don't have a hotspot but more and

954
00:48:13.100 --> 00:48:16.600
 more apps are leaning towards having

955
00:48:16.600 --> 00:48:19.300
 native Integrations and when they're not

956
00:48:19.300 --> 00:48:21.200
 they're up there.

957
00:48:22.500 --> 00:48:25.400
Hi below all owns sapier, or I love people to have this

958
00:48:25.400 --> 00:48:28.800
 kind of I don't know ecosystem to go somehow of

959
00:48:28.800 --> 00:48:31.800
 the different things that you use to

960
00:48:31.800 --> 00:48:34.400
 save time and have a

961
00:48:34.400 --> 00:48:38.000
 more Optimizer and more effective workflow.

962
00:48:40.800 --> 00:48:44.300
Absolutely. I think that there's a world

963
00:48:43.300 --> 00:48:46.700
 to explore hearing with this

964
00:48:46.700 --> 00:48:49.500
 mansion on airtable and those are

965
00:48:49.500 --> 00:48:53.200
 mentioned in as you connected with with Integrations. Yeah,

966
00:48:52.200 --> 00:48:55.200
 again, a lot

967
00:48:55.200 --> 00:48:58.000
 of companies not only air table but a lot

968
00:48:58.100 --> 00:49:01.900
 of different software as a service companies are leaning

969
00:49:01.900 --> 00:49:04.200
 towards Integrations. Some of them are even

970
00:49:05.900 --> 00:49:09.100
mmm, so automations, yeah and

971
00:49:08.100 --> 00:49:11.400
 automation as well and they're even

972
00:49:11.400 --> 00:49:15.100
 some some of them are getting so big that they're

973
00:49:14.100 --> 00:49:17.400
 pretty much inset advice and

974
00:49:17.400 --> 00:49:20.900
 people to they have their own app store and they're a

975
00:49:20.900 --> 00:49:23.200
 pretty much create and a whole

976
00:49:23.200 --> 00:49:24.300
 ecosystem inside the

977
00:49:25.000 --> 00:49:25.300
the

978
00:49:26.700 --> 00:49:29.300
their own applications something like Salesforce for

979
00:49:29.300 --> 00:49:32.300
 example, which has their own app store and

980
00:49:32.300 --> 00:49:36.400
 allow people to to if developers

981
00:49:35.400 --> 00:49:38.200
 and whatnot that want to contribute to that

982
00:49:38.200 --> 00:49:41.500
 and have their own kind of functionality or feature

983
00:49:41.500 --> 00:49:44.800
 that they would like to Showcase. So they program and it's

984
00:49:44.800 --> 00:49:47.600
 custom and whatnot. So that's really

985
00:49:47.600 --> 00:49:49.600
 interesting that's growing and

986
00:49:50.800 --> 00:49:53.100
there was another category that I will just

987
00:49:53.900 --> 00:49:57.000
Mention, this is a little bit about experimentation.

988
00:49:57.800 --> 00:49:59.100
So optimizely

989
00:50:01.200 --> 00:50:04.700
optimizable was the tool that I first heard about

990
00:50:04.700 --> 00:50:07.500
 when exploring this world of

991
00:50:07.500 --> 00:50:09.400
 A/B Testing. Sorry.

992
00:50:10.200 --> 00:50:10.400
just

993
00:50:11.300 --> 00:50:12.800
search optimizely here.

994
00:50:13.800 --> 00:50:13.900
so

995
00:50:15.500 --> 00:50:18.300
Did idea without misle and Elsa with

996
00:50:18.300 --> 00:50:19.800
 Google optimize?

997
00:50:20.600 --> 00:50:21.200
is that

998
00:50:23.700 --> 00:50:26.500
You don't know what is going

999
00:50:26.500 --> 00:50:28.300
 to work on a website.

1000
00:50:29.300 --> 00:50:33.000
You don't have any idea. I mean you have an idea but you

1001
00:50:32.100 --> 00:50:35.900
 didn't you don't know for granted if the

1002
00:50:35.900 --> 00:50:38.300
 if the line of page

1003
00:50:38.300 --> 00:50:41.100
 the beautiful and page you created and you

1004
00:50:41.100 --> 00:50:44.300
 like it so much is actually going to work no

1005
00:50:44.300 --> 00:50:46.500
 matter how experienced.

1006
00:50:47.300 --> 00:50:48.700
the designer will be

1007
00:50:49.500 --> 00:50:51.600
and I'm saying this I designer.

1008
00:50:52.100 --> 00:50:55.400
It doesn't matter how much experience and how much

1009
00:50:55.400 --> 00:50:56.500
 research you have.

1010
00:50:58.200 --> 00:51:01.000
You don't know for granted if it is going to

1011
00:51:01.600 --> 00:51:02.400
 perform well.

1012
00:51:03.600 --> 00:51:07.100
And the idea behind optimizely

1013
00:51:06.100 --> 00:51:08.700
 in Google optimize.

1014
00:51:09.600 --> 00:51:12.200
Is that because you don't

1015
00:51:12.200 --> 00:51:15.100
 know for granted until it is tested.

1016
00:51:16.300 --> 00:51:17.300
Then you have to test it.

1017
00:51:18.100 --> 00:51:21.200
Basically, they're proposed what those tools are

1018
00:51:21.200 --> 00:51:24.100
 loan us with is that if you're going

1019
00:51:24.100 --> 00:51:27.600
 to create a line of page a hump page in

1020
00:51:27.600 --> 00:51:30.300
 navigation bar, whatever you're going to create

1021
00:51:30.300 --> 00:51:34.400
 you can create a control and a

1022
00:51:33.400 --> 00:51:36.400
 variation against which you

1023
00:51:36.400 --> 00:51:39.900
 are going to compare this with and

1024
00:51:39.900 --> 00:51:43.200
 you're going to make an experiment you're

1025
00:51:42.200 --> 00:51:45.900
 going to bring your audience. You're going

1026
00:51:45.900 --> 00:51:49.200
 to get visits. You're going to measure the

1027
00:51:48.200 --> 00:51:51.100
 behavior of those visitors.

1028
00:51:51.900 --> 00:51:54.200
And after you have

1029
00:51:54.200 --> 00:51:56.300
 collected enough data.

1030
00:51:57.400 --> 00:52:00.800
You will then know for granted which was

1031
00:52:00.800 --> 00:52:03.500
 the variation that performed the better.

1032
00:52:05.300 --> 00:52:09.200
And the idea, is that rather than

1033
00:52:08.200 --> 00:52:12.000
 driving changes on

1034
00:52:11.000 --> 00:52:12.600
 websites.

1035
00:52:13.600 --> 00:52:16.500
With your gut and your

1036
00:52:16.500 --> 00:52:19.300
 taste for what looks better for for what you think

1037
00:52:19.300 --> 00:52:20.000
 we'll do better.

1038
00:52:20.800 --> 00:52:23.900
You you drive it with data with

1039
00:52:23.900 --> 00:52:24.700
 experimentation.

1040
00:52:26.100 --> 00:52:29.400
So you create let's say that

1041
00:52:29.400 --> 00:52:30.000
 you are.

1042
00:52:31.400 --> 00:52:34.900
Haven't already built your website. You'll end

1043
00:52:34.900 --> 00:52:37.800
 to try a new landing page for marketing campaign.

1044
00:52:39.400 --> 00:52:40.600
He got a design.

1045
00:52:41.600 --> 00:52:45.500
So over that the sign you can create a

1046
00:52:45.500 --> 00:52:46.300
 variation.

1047
00:52:47.800 --> 00:52:50.900
A variation that you will be testing against the

1048
00:52:50.900 --> 00:52:53.400
 control you will measure into

1049
00:52:53.400 --> 00:52:56.200
 your souls you will then be able to know what

1050
00:52:56.200 --> 00:52:59.300
 worked the better and you will continue

1051
00:52:59.300 --> 00:53:02.700
 on with another experiment and on

1052
00:53:02.700 --> 00:53:05.000
 and on and there's an I am bringing

1053
00:53:05.200 --> 00:53:08.200
 this out for future conversations is that I

1054
00:53:08.200 --> 00:53:12.200
 really I am absolutely convinced on

1055
00:53:11.200 --> 00:53:14.300
 this is something that will be

1056
00:53:14.300 --> 00:53:16.500
 shaping the future a follower industry.

1057
00:53:17.500 --> 00:53:20.700
because for Brands it is it is

1058
00:53:20.700 --> 00:53:21.900
 very common to just

1059
00:53:22.900 --> 00:53:25.400
keep this process of testing.

1060
00:53:26.300 --> 00:53:29.200
And just go ahead and launch new things but

1061
00:53:29.200 --> 00:53:33.100
 I believe this is definitely going to be proven results

1062
00:53:32.100 --> 00:53:35.400
 machine the losses of money

1063
00:53:35.400 --> 00:53:38.800
 on marketing and pains and

1064
00:53:38.800 --> 00:53:41.800
 bringing more results. So yeah. Oh,

1065
00:53:41.800 --> 00:53:44.300
 I will draw a comparison between this

1066
00:53:44.300 --> 00:53:47.900
 and sports for example sports like

1067
00:53:47.900 --> 00:53:51.200
 baseball or football have yeah

1068
00:53:50.200 --> 00:53:53.500
 been leaning so much into

1069
00:53:53.500 --> 00:53:56.800
 analytics and you know Gathering data

1070
00:53:56.800 --> 00:53:59.600
 or big data and everything and it's

1071
00:53:59.600 --> 00:54:02.600
 very interesting that this kind of Industries are

1072
00:54:02.600 --> 00:54:05.600
 very human like or or

1073
00:54:06.500 --> 00:54:09.500
not that analytic to

1074
00:54:09.500 --> 00:54:12.600
 column. So how or math oriented

1075
00:54:12.600 --> 00:54:15.800
 at first they are leaning

1076
00:54:15.800 --> 00:54:18.600
 a lot to ours this kind of stuff the stats

1077
00:54:18.600 --> 00:54:19.500
 Analytics.

1078
00:54:20.300 --> 00:54:23.700
Experimentation testing and whatnot. So,

1079
00:54:23.700 --> 00:54:26.700
 I believe that's something that's shaping pretty

1080
00:54:26.700 --> 00:54:30.300
 much every industry and ours is

1081
00:54:30.300 --> 00:54:32.400
 not going to be the exception and

1082
00:54:33.600 --> 00:54:36.400
now it's I believe it's very interesting to take that

1083
00:54:36.400 --> 00:54:40.100
 into consideration and turn this kind of comparison and obviously

1084
00:54:39.100 --> 00:54:42.300
 I believe so too that

1085
00:54:43.400 --> 00:54:46.400
the numbers the analytically we are going to be able to get it's

1086
00:54:46.400 --> 00:54:49.300
 definitely going to allow us to know more

1087
00:54:49.300 --> 00:54:49.400
 about

1088
00:54:50.800 --> 00:54:54.800
What works and what doesn't and save money

1089
00:54:53.800 --> 00:54:57.400
 in general because of

1090
00:54:57.400 --> 00:54:57.500
 that?

1091
00:55:00.400 --> 00:55:04.800
That was an amazing person. Yeah, absolutely amazing.

1092
00:55:04.800 --> 00:55:07.900
 If it is used on an

1093
00:55:07.900 --> 00:55:10.700
 industry that is so much not about

1094
00:55:10.700 --> 00:55:13.200
 analytics then it is

1095
00:55:13.200 --> 00:55:16.300
 is pretty pretty clear to me

1096
00:55:16.300 --> 00:55:19.200
 that it is going to be shaping the future of an

1097
00:55:19.200 --> 00:55:23.200
 industry. That is so heavily and analytics absolutely.

1098
00:55:22.200 --> 00:55:25.400
 So yeah those those are topics that

1099
00:55:25.400 --> 00:55:28.200
 that we will

1100
00:55:28.200 --> 00:55:32.500
 be for sure talking about in the future and again Dipper

1101
00:55:31.500 --> 00:55:34.300
 and Dipper into those now just

1102
00:55:34.300 --> 00:55:37.500
 to finalize a word or conversation.

1103
00:55:38.500 --> 00:55:42.100
There was this discretion about exciting developments

1104
00:55:41.100 --> 00:55:43.800
 that we would like to share about us.

1105
00:55:45.100 --> 00:55:48.500
So the the one new is we are

1106
00:55:48.500 --> 00:55:51.600
 launching a podcast that will be containing.

1107
00:55:53.100 --> 00:55:56.500
General topics like there's no limit on what what we're

1108
00:55:56.500 --> 00:55:59.300
 talking about. Of course, we're talking about this kind

1109
00:55:59.300 --> 00:56:02.500
 of things related turns related to to us

1110
00:56:02.500 --> 00:56:05.500
 to do this industry, but overall, there's there's

1111
00:56:05.500 --> 00:56:08.200
 not like one single topic that we're going to be talking

1112
00:56:08.200 --> 00:56:11.200
 about and so for instance that is why we we mentioned that

1113
00:56:11.200 --> 00:56:14.500
 we will be discussing further about the air

1114
00:56:14.500 --> 00:56:18.000
 table things about the Integrations about

1115
00:56:17.200 --> 00:56:21.300
 Microsoft Google switch and AP

1116
00:56:20.300 --> 00:56:23.400
 experimentation and so on but maybe

1117
00:56:23.400 --> 00:56:26.500
 it's something that is news and it

1118
00:56:26.500 --> 00:56:27.100
 is exciting.

1119
00:56:27.900 --> 00:56:30.500
To need list is what we're

1120
00:56:30.500 --> 00:56:34.200
 going to be talking within the very first row

1121
00:56:33.200 --> 00:56:36.300
 of episodes on that podcast.

1122
00:56:37.600 --> 00:56:41.400
There is a problem on this industry of websites.

1123
00:56:40.400 --> 00:56:43.400
 I believe there's a big

1124
00:56:43.400 --> 00:56:44.100
 big problem.

1125
00:56:45.500 --> 00:56:48.200
It is about how to measure.

1126
00:56:49.100 --> 00:56:52.000
and how to build

1127
00:56:53.800 --> 00:56:56.100
how to measure if you're in the

1128
00:56:56.100 --> 00:56:58.800
 industry of buying houses for instance

1129
00:57:00.400 --> 00:57:04.300
You can measure somehow how large

1130
00:57:04.300 --> 00:57:08.400
 a hum is or analysis you're

1131
00:57:07.400 --> 00:57:10.200
 having meters or foots.

1132
00:57:11.100 --> 00:57:11.300
or

1133
00:57:12.400 --> 00:57:14.800
you know like like you you can certainly

1134
00:57:16.800 --> 00:57:20.200
compare two different homes or offices and

1135
00:57:19.200 --> 00:57:22.000
 measure them by.

1136
00:57:22.800 --> 00:57:25.800
By distance or by square meters

1137
00:57:25.800 --> 00:57:28.200
 you can totally compare them and

1138
00:57:28.200 --> 00:57:31.200
 get to know which one is bigger than the other.

1139
00:57:32.200 --> 00:57:35.200
And that is only one dimension, but

1140
00:57:35.200 --> 00:57:38.600
 it is at the very least one dimension that you can take into

1141
00:57:38.600 --> 00:57:39.100
 account.

1142
00:57:39.900 --> 00:57:43.300
When it comes to compare which

1143
00:57:42.300 --> 00:57:45.600
 one cool, perhaps be more

1144
00:57:45.600 --> 00:57:48.100
 expensive than the other I gained. This

1145
00:57:48.100 --> 00:57:51.400
 is only one dimension one being bigger than the other is very much

1146
00:57:51.400 --> 00:57:55.000
 not the same that one being more expensive. But

1147
00:57:54.400 --> 00:57:58.200
 anyways, you're having one weight measure

1148
00:57:57.200 --> 00:57:59.500
 things in that area.

1149
00:58:00.600 --> 00:58:02.000
now with websites

1150
00:58:02.700 --> 00:58:03.800
How can you tell?

1151
00:58:04.800 --> 00:58:07.500
If one page is bigger than the

1152
00:58:07.500 --> 00:58:07.600
 other.

1153
00:58:08.800 --> 00:58:11.700
Do you use pixels perhaps but how

1154
00:58:11.700 --> 00:58:12.700
 worth our pixels?

1155
00:58:13.500 --> 00:58:15.400
if you're comparing

1156
00:58:16.300 --> 00:58:19.400
the diverse same page on a huge

1157
00:58:19.400 --> 00:58:20.700
 4k monitor

1158
00:58:21.800 --> 00:58:24.600
and also your opening that in a

1159
00:58:24.600 --> 00:58:27.500
 small tablet in a small tiny tablet is this

1160
00:58:27.500 --> 00:58:30.600
 very same page and one is going to be having

1161
00:58:30.600 --> 00:58:33.800
 more pixels than the other so pixels might

1162
00:58:33.800 --> 00:58:36.800
 not be a good approach for measuring how

1163
00:58:36.800 --> 00:58:38.200
 large one page will be.

1164
00:58:39.400 --> 00:58:42.400
So what do we use? So that is one thing that we're

1165
00:58:42.400 --> 00:58:44.300
 going to be talking about on that podcast?

1166
00:58:45.900 --> 00:58:48.500
And the other one that is related to the former

1167
00:58:48.500 --> 00:58:52.100
 is how do we come up with costs?

1168
00:58:51.100 --> 00:58:54.300
 We'll act who provide us

1169
00:58:54.300 --> 00:58:57.600
 with a brief introduction of that perhaps costs.

1170
00:58:58.800 --> 00:59:01.300
So yeah, she's just talk about like how

1171
00:59:01.300 --> 00:59:04.400
 do we measure the websites in

1172
00:59:04.400 --> 00:59:07.800
 general? What we do we take into consideration whenever

1173
00:59:07.800 --> 00:59:10.300
 we're in estimated for a castle for

1174
00:59:10.300 --> 00:59:14.100
 website. So we use this sections or

1175
00:59:13.100 --> 00:59:16.000
 units that we call blocks.

1176
00:59:17.400 --> 00:59:21.000
That we identify and have measured the

1177
00:59:20.200 --> 00:59:23.800
 average time in minutes. It takes your team to come up

1178
00:59:23.800 --> 00:59:26.200
 with one of these blocks in different stages of the

1179
00:59:26.200 --> 00:59:29.600
 design and development process and we

1180
00:59:29.600 --> 00:59:32.600
 have our own calculator for that and that's how

1181
00:59:32.600 --> 00:59:35.800
 we estimate the cost of a website at

1182
00:59:35.800 --> 00:59:38.200
 the moment and it's been very

1183
00:59:38.200 --> 00:59:41.800
 helpful for us. It's something that we've been refining for the past few

1184
00:59:41.800 --> 00:59:44.500
 years and it's again, it's something

1185
00:59:44.500 --> 00:59:47.600
 that have worked for us as an agency because as you

1186
00:59:47.600 --> 00:59:50.600
 mentioned with this introduction, there's definitely

1187
00:59:50.600 --> 00:59:53.000
 an issue in terms of how to

1188
00:59:54.400 --> 00:59:58.400
estimate the cause of one website and the special

1189
00:59:58.400 --> 01:00:01.000
 one have some subjectivity to it as well

1190
01:00:01.400 --> 01:00:04.400
 in regards to the sign part of it all because

1191
01:00:04.400 --> 01:00:08.000
 there's a creative aspect to it. There's an

1192
01:00:07.500 --> 01:00:10.200
 artistic aspect of it all as well

1193
01:00:10.200 --> 01:00:13.100
 with the graphics and everything that you're adding to

1194
01:00:13.100 --> 01:00:16.300
 to an user interface. So there's definitely a

1195
01:00:16.300 --> 01:00:20.000
 lot to take into consideration. It's not about the entertained a

1196
01:00:19.200 --> 01:00:23.000
 part with with development. Yeah as

1197
01:00:22.100 --> 01:00:23.500
 well and

1198
01:00:24.700 --> 01:00:27.800
It's not an exact science definitely

1199
01:00:27.800 --> 01:00:30.400
 but it's definitely something

1200
01:00:30.400 --> 01:00:33.200
 that we can talk about based on our experience so far.

1201
01:00:34.500 --> 01:00:38.300
yes, so yes, that is I believe certificate good

1202
01:00:38.300 --> 01:00:41.900
 way to close up this conversation with an invitation

1203
01:00:41.900 --> 01:00:44.800
 to join us on that

1204
01:00:44.800 --> 01:00:47.600
 row of episodes that

1205
01:00:47.600 --> 01:00:50.600
 will be aiming or will be exploring the

1206
01:00:50.600 --> 01:00:54.200
 difficulties the challenges and several approaches

1207
01:00:53.200 --> 01:00:56.500
 and ideas on how to

1208
01:00:58.700 --> 01:01:01.700
measure and how to estimate costs for

1209
01:01:01.700 --> 01:01:02.500
 websites

1210
01:01:03.400 --> 01:01:07.200
Thank you very much, Carlos. Thanks Diego. Oh,

1211
01:01:06.200 --> 01:01:09.200
 yes talk to you always nice to

1212
01:01:09.200 --> 01:01:12.800
 talk to you. And yeah, hope that over audience

1213
01:01:12.800 --> 01:01:15.200
 can join us on the next one. Thank you,

1214
01:01:15.200 --> 01:01:16.700
 bye-bye.