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I am recording there on
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the camera. I am recording hearing obs.
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So I'm ready on my side.
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I'm ready too. Okay, perfect.
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So sorry. Yep. Perfect. So here
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are the three questions for
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this interview or this conversation. And the first
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one will be just for for quick introduction
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on what what
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We would do so let's get started with
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percent and ourselves our percent myself
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as an individual first. My name is Diego. I am
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designer and
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slash creative at quo agency Carlos
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Hi, my name is Carlos. I'm a project manager at
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quo agency. We're web development
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and web design agency. We've been
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working for over five years now together and
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I've been with the company for about four years.
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and we pretty much do anything from
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UI ux design on to web
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development
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CMS integration API Integrations and
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such. So yeah, we're
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a team of different people all over the the place
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that we have people working from South America remotely.
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We have people in the US and we used to
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have people in Europe not anymore. But but yeah, that's pretty much what we
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do exactly what we and who we are exactly and
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then the core for for this
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conversation we
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Getting started with this question.
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It will be what trends are going
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to shape the future of your industry. I don't
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know whether you like to talk about some top
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game particular. I was thinking about a few
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here. I was thinking about CMS particularly. I was
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thinking about to sort of
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branches for CMS, which I believe are.
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Aiming towards two different audiences or
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to different brands and
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that would be like the kind of
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seem as that webflow is being and a
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kind of CMS that strappy and
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prismic and all other headless cmssr
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being no for this
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specific conversation. Deodor Brown
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branch of cms's will be like Wix death
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branch of
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Do it yourself know the sign is required. No code
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is required kind of cmss sure thing that's
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concerned with that one and
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Yeah.
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Okay.
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As you mentioned it's interesting that we're talking about.
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you know webflow which will be
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no code a slash low code.
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Kind of CMS. It's not completely like weeks.
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It's more more customizable, but
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it's also not headless CMS or
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something that it's going to be required a
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lot of code. And then we have the Headless part of it
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all and I believe the Headless a CMS. The the
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trends are moving forward with more of a
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website Builders instead of just a CMS
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just allowing the possibilities for people to create their
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own websites based on a few sections that
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people developers like us can create for for
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this kind of editors and then they can play around a
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little bit with with them and create and landing pages
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or even in our Pages for their website. I
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believe it's moving forward that Trend with finds
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that this to
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Branches as you call them.
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One will be low code no code and
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headless options or Solutions.
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Are finding some kind of Middle Ground like the trend
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is to allow users to create even
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without knowing more of
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much about coding or programming.
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And I believe that's good approach, especially
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from the side of headless.
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Because they're creating a possibilities for
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developers to have to
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call it somehow an interesting playground
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at our hands but also allowing people
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like me, for example, I'm just the perfect
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manager who don't have much knowledge in terms of coding
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or the actual, you know,
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work of, you know, programming allowed us to to create
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websites entire websites landing
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pages and whatnot and pretty much
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in that regard that the sky's the
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limit because it's these are
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super customizable and the only
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limitations is pretty much the imagination of the designer
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and the creativity for
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of the developer in terms of how to tackle this
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challenges.
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but aside from that it's pretty pretty fast
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or or
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yeah, it just a huge possibility for
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for people to create their own their own websites
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or or web pages based on.
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Sections that people can developers like
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us can create for them to customize and that
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to their websites and move things around and experiment
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and iterate and get the information
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that they need from the experiments that are running
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and based on that optimized their website every
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single time like periodically every month
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every week or however, they they would like to approach that
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way.
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Yes, absolutely. So I was wondering whether you
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like to tell or evidence a
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little bit about the Headless approach versus the
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like which I
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believe is deodors side of the of the bench the
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no designer do it yourself
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approach for CMS for web builders.
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Well, I believe that there's a lot to
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Think about whenever you're deciding to where you're
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deciding what kind of solution you're
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going for in terms of your website. Like what
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the first one is your budget. Obviously a
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low to no code Solutions are
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cheaper because you're not going to need a
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to hire our developer. Maybe you can do you
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can hire a designer but there's
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the budget side of it all the first part as I
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mentioned. So if you have a low budget
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at the moment, you can go with one of the solutions and it's great
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that they exist.
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now there's another thing to take
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into consideration, which is
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the scalability of the website like
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how
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do you see this website growing in the future? If you want
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to have something that it's going to release in
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your plans. It's going to grow substantially in
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their year or in near future or meet
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to long term. You have specific plans
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of how you want the website to grow. So maybe it's
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a good idea to start investing in headless from the
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get-go and then see how you save
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money and time as a of your
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website grows because you have the foundation of it
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all in headless. That's a good idea. Another thing
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to think in this duration is how complex or complex
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is complex slash big.
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Is your website like the size of it all it's important if
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you have just like one Landing Page
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Plus a contact form.
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Then maybe it's not required for you to have a headless CMS
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to manage that content. Maybe it's
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a good way to go around having that known bounce
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weeks or else to create your website
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specifically again, we're talking about two extremes to
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God somehow like the
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no code.
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Or off it all Plus or versus something
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like headless CMS, which is for much
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more custom Solutions or
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specific projects. So there's a
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middle ground in that something like webflow, which
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is customizable. It's low code low to
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no code and whatnot. These are
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solutions Are For Colored
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medium websites medium sized
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websites for people with a little bit more of budget
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but not that big of a
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budget to go for a full-on into
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A headless CMS kind of website by the
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way, things like weeks.
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Have been growing as well and they've been adding stuff like
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e-commerce options and whatnot. So that's also
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something pretty interesting that people are also available
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to to do that Shopify has also
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pretty interesting Solutions in terms of flow to
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no code with their templates with themes 2.0
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now and they have
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even they even have
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themes that are completely free for people to just customize
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or add in their own, you know,
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products their images and
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Brandon to the website and that's it
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in case I want quick solution. So yeah,
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so those options are available those options are there
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and it's a good thing that they are again because there's
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a lot of people that don't have
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a big budget in
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their hands and they have enough time to address and
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Tackle this kind of stuff and they
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can teach themselves how to
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create their own website and
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whenever they need something more custom or something
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specific that requires programming then
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they can call people like us to jump
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on the specific those specific projects and
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Tackle those requirements that are a
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little bit more complex.
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Absolutely. Now, I believe we have talked a little bit about the two
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extremes like the Headless anyone in
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one side and the the Squarespace
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wigs approaching the
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other hand, but I believe that many people watching us
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might not know what exactly are
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the difference is between the approaches
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that are available in this
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very quick classification that we we're bringing
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out here like what is exactly
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Weeks slash Squarespace. Where
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is that? This is getting
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different from what flow HubSpot for
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for example. What is the difference with headless?
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What? What are those three exactly?
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Okay, so there are stuff like if you
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go for something like Squarespace or
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weeks leaving canva. It's now allowing
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you to host your website based on exactly what you
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do in their platform, which is great. They have
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a pretty comprehensive platform in their
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hands for designers or non designers. By the way, we we
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use canva a lot with our clients
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and with very very big clients so
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might not be necessarily a
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budget thing, but maybe it is just what
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what is the tool that is better suit
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for for a specific scenario? Okay. First
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of all budget is one of the things that to take into
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consideration, but also it's not the only one it's how scalability
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as I was mentioning is another
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like how big or are your plans for your website? How is
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going to grow because you can have a big budget but if you all you
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want is landing page where you promote your
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I don't know burger shop or
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I don't know a candy shop or whatever something that
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you want to promote that specifically and
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the one much else then maybe it's not necessary
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for you to have a headless website. It's one of
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the things you didn't servations the final one will
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be how comfortable just a client
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feel working with a specific CMS
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or another because that's key as well. You
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may you may think that the best solution for one
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website could be using something like
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like prismic or strappy which
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is headless but maybe they're done don't
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feel that comfortable using some kind of that kind of
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CMS. They're more Visual and they will like
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to have something like what you see is what you get kind of website builder
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like webflow or weeks and stuff
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like that. So again, yes in choosing the
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CMS.
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Has to do with the love a lot of different factors
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and one of them as well.
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How our client feels working with that specific
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CMS, sometimes they already
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know what they want in regards in terms
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of okay. I'm WordPress guy
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or I'm a webflow guy and I want my website
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to be hosted in that platform.
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Even though sometimes it's not the best
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or fit for it for for the specific project. We
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will always let them know that okay. This
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may be the platform that you like,
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but it's probably not the best in case.
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You want to scale this up for example, and depending on
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what they how they feel about it. They can they can
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be okay. I don't have the budget to move
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to headless CMS or I
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do have the budget but I don't really feel comfortable moving to
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a different CMS that it's not webflow or
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flakes or something like that or Squarespace and I
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prefer to stay here. Even if it means that it's
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going to be a little bit convoluted. When how
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the CMS is going to be in the greater or something like that or
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it's going to need a lot of custom coding that again depends on
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on the client how they feel.
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Exactly. Mmm.
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So just just for a second I would like
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to we like to help me clarify what exactly a
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headless CMO right? Sorry
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and how it and hope is a different from the first
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state higher wix.
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The Wicks like rip off cmss and
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how is a different also than the other
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Tire which will be the webflow or
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WordPress like kind of CMS.
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Okay, so thinking about something like prismic or
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strappy which are headless EMS is something like Foxy which
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is headless e-commerce or Shopify plus
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what does headless means means that
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you pretty much can integrate your website or not your
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website. You can integrate this platforms with your
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website to manage the content of it all.
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No matter where your website is. Your website could
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be hosted on your own server and if
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you set it up.
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Correctly, you can use this platforms this
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specific apps or third party apps. However, you
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want to call them.
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To manage the content of your website so you
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can have a website again the whole
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code the whole HTML CSS of
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the different pages of your website hosted on
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your own server that it's under
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your control. And then you use this platforms. You
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connect them and are able to
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manage the content whether you without having a
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custom section of the website of it all
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which is also possible. Sometimes it's required to have an
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admin for a specific reasons like you have you
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would like to manage. I don't know users or
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profiles on your website and you need an admin
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environment for that part of it all to manage
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permissions and whatnot.
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But this is specific. These are specific for Content
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or for e-commerce as I mentioned Shopify plus
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and and Foxy like you you
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have a completely custom website that again it's hosted
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around your server and you would like to have a specific
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ad specific e-commerce functionalities and
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you don't want to have limit yourself to
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one. Hmm payment Gateway. Let's
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say Europe you have something like
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stripe at your disposal, but you
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will like to have more than that. You would like to have the whole
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engine of a Shopify for example
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that has a lot of experience working with
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e-commerce and you would like to manage all their
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stuff like inventory and whatnot. Okay, maybe
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Shopify plus it's an option that is
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more comprehensive. As I mentioned then just integrating one
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payment Gateway like PayPal or
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stripe that I just mentioned.
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Exactly and answering the question is something
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that is going to be shaping the future of our industry
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the why I'm saying, this is a Shopify.
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Was not born headless.
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Big commerce was not born being headless.
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and Foxy card isn't as
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popular and as old as Shopify is
343
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so I will say that this isn't served
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of new trend in here the have
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less Trend. What are your thoughts
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on this?
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I'm thinking about the future being headless. It's
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interesting because as I mentioned before there's some
349
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kind of Middle Ground that you're finding between the
350
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more visual or what you
351
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see is what you get solutions for your website
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or e-commerce.
353
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And the Headless aspect of
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headless slash very custom heavy coat
355
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heavy Solutions as well. So
356
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Thinking about that. Why is it coming to
357
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a common ground thinking about something like prismic with
358
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their slices and the slice
359
00:18:22.500 --> 00:18:25.500
machine what they want to accomplish with this having some
360
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kind of website builder that it's not that visual compared
361
00:18:28.600 --> 00:18:31.600
to what you have on the webflow or weeks but
362
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it's or Squarespace, but it's also very
363
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custom and very user
364
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friendly as well. It's may not be that visual but
365
00:18:40.600 --> 00:18:43.200
it can be very user friendly. If you set it
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up correctly and explain the to the peer world
367
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that are going to manage to the content on the website. If you explain correctly how
368
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that's going to be managed and you set it
369
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up in a way that it's user friendly then it's a good way to go around
370
00:18:55.300 --> 00:18:59.000
it and it's not going to be lacking that
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accessibility for the people that are not knowledgeable
372
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in terms of coding or
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programming and that's a good way to to go
374
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around. Let's see if you see that headless was a
375
00:19:10.600 --> 00:19:12.700
more strapped concept or
376
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the way that you manage your content using a
377
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headless.
378
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CMS was way more
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abstract in the past or more limited in
380
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in terms of what you do and you will be still be
381
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very dependent on the developer a programmer
382
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then now it's moving in into.
383
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Ground that it's closer to be more
384
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used user friendly and be closer to the
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people the content editors are are not the
386
00:19:44.400 --> 00:19:47.300
not knowledgeable in terms of coding or program in that
387
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don't actually have access to the code of
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the website, but they can still do pretty big
389
00:19:53.300 --> 00:19:56.700
changes. And that's I believe that's the way that it's evolving and
390
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that it's getting closer and closer to more people
391
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and that's the that's the best part. It's more
392
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inclusive. If you are have little to
393
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no knowledge in terms of coding or
394
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programming with that Solutions are coming at
395
00:20:11.100 --> 00:20:14.600
this moment, or the way that it's evolving is
396
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that you're still going to be able to play a role
397
00:20:17.300 --> 00:20:21.300
in this even either editing content or building websites
398
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with again headless cmss
399
00:20:23.700 --> 00:20:26.400
our leaning towards that part being
400
00:20:26.400 --> 00:20:29.300
up website Builders instead of only managing content.
401
00:20:30.200 --> 00:20:33.200
And I believe again this that's the middle
402
00:20:33.200 --> 00:20:37.400
ground. That's they're coming together. They are the more low
403
00:20:36.400 --> 00:20:39.900
code no code versions of this
404
00:20:39.900 --> 00:20:42.500
solutions are getting closer to
405
00:20:42.500 --> 00:20:45.400
more customizable stuff. They're allowing more
406
00:20:45.400 --> 00:20:48.400
Integrations. They allowing more custom coding if it's
407
00:20:48.400 --> 00:20:51.900
required and the Headless versions are
408
00:20:51.900 --> 00:20:54.300
getting closer to having something more
409
00:20:54.300 --> 00:20:57.300
visual or more user-friendly. So more people can
410
00:20:57.300 --> 00:21:01.100
manage the content. They can build websites use
411
00:21:00.100 --> 00:21:03.500
in what in in this case using headless
412
00:21:03.500 --> 00:21:06.300
a programmer the tools that are programming pretty much
413
00:21:06.300 --> 00:21:09.500
set up for for Content Educators, too
414
00:21:09.500 --> 00:21:12.800
to again create again use
415
00:21:12.800 --> 00:21:14.300
in this kind of sections.
416
00:21:16.400 --> 00:21:17.500
Yes, so talk about.
417
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Whether the future will be headless.
418
00:21:21.200 --> 00:21:25.100
I just recalled this website from webflow.
419
00:21:24.100 --> 00:21:27.500
This this web page. I'm sorry the history
420
00:21:27.500 --> 00:21:30.600
of the web which was a demonstration on the
421
00:21:30.600 --> 00:21:34.000
Indie possibilities that this interactions to from
422
00:21:33.400 --> 00:21:36.500
what flow is slowing designers with
423
00:21:36.500 --> 00:21:39.100
the was interesting for me to
424
00:21:39.100 --> 00:21:42.700
remember their presentation on the first.
425
00:21:43.500 --> 00:21:46.300
Sort of websites, which were this kind
426
00:21:46.300 --> 00:21:50.100
of websites that I'm showing on my screen right now? Yeah, very
427
00:21:49.100 --> 00:21:53.700
good. Very nice.
428
00:21:53.700 --> 00:21:56.500
Yeah, exactly. And well we
429
00:21:56.500 --> 00:21:59.500
have had certify big big evolution there.
430
00:21:59.500 --> 00:22:02.400
There's something that that was very interesting for me
431
00:22:02.400 --> 00:22:05.400
when when recall this web page.
432
00:22:05.400 --> 00:22:08.700
And this was what flow is it's been
433
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kind of
434
00:22:11.500 --> 00:22:13.600
disruptive in my opinion here
435
00:22:14.300 --> 00:22:17.800
among a thousand of applications that
436
00:22:17.800 --> 00:22:20.800
are doing kind of the same and innovating
437
00:22:20.800 --> 00:22:23.500
in their own ways. Well, what flow
438
00:22:23.500 --> 00:22:25.600
is interesting for me for it it was
439
00:22:26.400 --> 00:22:29.300
What they were up to was to
440
00:22:29.300 --> 00:22:32.800
bring the signers no developers designers
441
00:22:32.800 --> 00:22:35.100
with the possibility to create.
442
00:22:36.200 --> 00:22:39.600
Layouts with freedoms and what webflow is
443
00:22:39.600 --> 00:22:42.400
in its Essence? It is
444
00:22:42.400 --> 00:22:45.400
just a HTML Builder.
445
00:22:46.200 --> 00:22:49.800
Certified bootstrap Builder, but also it
446
00:22:49.800 --> 00:22:50.600
is a CMS.
447
00:22:51.600 --> 00:22:51.800
and
448
00:22:53.400 --> 00:22:56.300
so that there were at the moment in which
449
00:22:56.300 --> 00:22:59.600
webflow was very young. There were some
450
00:22:59.600 --> 00:23:02.600
HTML builders that that
451
00:23:02.600 --> 00:23:05.400
were amended for valpers to speed up the process.
452
00:23:05.400 --> 00:23:08.300
I've created interfaces. So on this idea,
453
00:23:08.300 --> 00:23:11.600
I believe what flow was pretty interesting when
454
00:23:11.600 --> 00:23:11.900
it was
455
00:23:12.700 --> 00:23:13.800
released so
456
00:23:15.300 --> 00:23:18.200
I I will be interesting it I am
457
00:23:18.200 --> 00:23:21.400
interested in thinking about what the future
458
00:23:21.400 --> 00:23:24.700
of what flow will be. What do you see? What
459
00:23:24.700 --> 00:23:28.600
do you envision webflow to be exploring nowadays
460
00:23:27.600 --> 00:23:31.000
and in near future. What are
461
00:23:30.100 --> 00:23:33.400
you interested in seeing from? What flow? What
462
00:23:33.400 --> 00:23:36.600
do you think like like will be shaping what
463
00:23:36.600 --> 00:23:39.500
what will be doing? Well, I believe the future for
464
00:23:39.500 --> 00:23:43.100
what flow it's exploring a little bit more about Integrations and
465
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web apps with their new beta
466
00:23:45.400 --> 00:23:49.100
of users or accounts profiles allowing
467
00:23:48.100 --> 00:23:51.800
users to have that available before it
468
00:23:51.800 --> 00:23:54.300
was only through custom Integrations like
469
00:23:54.300 --> 00:23:57.800
yes in something like Google Firebase or something like
470
00:23:57.800 --> 00:24:01.000
member suck which is the third party app, which is great. By
471
00:24:00.100 --> 00:24:03.600
the way. It's pretty helpful. It's now in their 2.0
472
00:24:03.600 --> 00:24:06.600
version as well. It's growing in and it
473
00:24:06.600 --> 00:24:08.900
has grown a lot of things to flow as well.
474
00:24:09.500 --> 00:24:12.800
Because he was one of the key or Flagship
475
00:24:12.800 --> 00:24:15.300
integration. So what will have because
476
00:24:15.300 --> 00:24:18.300
certainly that was lacking of
477
00:24:18.300 --> 00:24:21.300
webflow. They having the member sections and everything. So now
478
00:24:21.300 --> 00:24:24.400
with their new member beta section that they're having
479
00:24:24.400 --> 00:24:28.100
it's I get that the way that they want to go and
480
00:24:27.100 --> 00:24:31.000
explore they already explored e-commerce. I
481
00:24:30.200 --> 00:24:34.000
guess they have in mind more stuff
482
00:24:33.200 --> 00:24:36.200
in that regard that allowing users to
483
00:24:36.200 --> 00:24:39.300
to sell their products or Services through the
484
00:24:39.300 --> 00:24:43.200
platform. Maybe having something also very
485
00:24:42.200 --> 00:24:46.200
helpful in that regard like e-commerce. /
486
00:24:45.200 --> 00:24:46.900
I don't know.
487
00:24:48.400 --> 00:24:51.400
Selling or promoting your services instead of
488
00:24:51.400 --> 00:24:54.400
just products of something that subscriptions and stuff
489
00:24:54.400 --> 00:24:57.300
like that. Maybe that's something that they will have
490
00:24:57.300 --> 00:24:59.900
in mind for the future in terms of e-commerce.
491
00:25:00.500 --> 00:25:03.800
But again, definitely, I believe they want
492
00:25:03.800 --> 00:25:07.700
to have more comprehensive CMS and
493
00:25:07.700 --> 00:25:10.400
allowing also users to have some kind of web apps
494
00:25:10.400 --> 00:25:10.700
in there.
495
00:25:11.900 --> 00:25:14.200
In their websites allowing people to
496
00:25:14.200 --> 00:25:17.900
see some kind of dashboards and to be able to subscribe
497
00:25:17.900 --> 00:25:20.200
to to see a specific
498
00:25:20.200 --> 00:25:23.500
content or get get a specific service or
499
00:25:23.500 --> 00:25:25.400
products and whatnot.
500
00:25:27.300 --> 00:25:30.300
Memberships. Yes that that is a good one. What do
501
00:25:30.300 --> 00:25:30.500
you think they
502
00:25:31.500 --> 00:25:34.700
Do believe they will what do you believe I'm sorry,
503
00:25:34.700 --> 00:25:38.300
they will be doing differently in
504
00:25:37.300 --> 00:25:40.800
terms of e-commerce, like or
505
00:25:40.800 --> 00:25:43.600
let me put it this way. There's scenarios
506
00:25:43.600 --> 00:25:46.200
on which webflow is not
507
00:25:46.200 --> 00:25:47.100
a note for us.
508
00:25:47.800 --> 00:25:50.600
In terms of the Commerce and we are to
509
00:25:50.600 --> 00:25:52.700
go towards another place for that.
510
00:25:53.500 --> 00:25:56.100
What do you think that what flow?
511
00:25:57.100 --> 00:26:00.900
Could do in terms of the Commerce that will be
512
00:26:00.900 --> 00:26:03.600
popular that is
513
00:26:03.600 --> 00:26:07.800
currently missing. I think as I mentioned before maybe subscriptions
514
00:26:06.800 --> 00:26:09.400
adding subscriptions, it
515
00:26:09.400 --> 00:26:09.700
could be a
516
00:26:10.600 --> 00:26:12.700
something very interesting to explore because
517
00:26:14.300 --> 00:26:17.300
I've I've listed only my opinion I believe
518
00:26:17.300 --> 00:26:21.500
to the Future has more about subscriptions than
519
00:26:21.500 --> 00:26:24.000
one time purchases products in terms of
520
00:26:24.500 --> 00:26:27.300
products and services. That's I think that's a way to go around
521
00:26:27.300 --> 00:26:30.500
this making a little bit of a comparison with
522
00:26:30.500 --> 00:26:33.900
with streaming and the entertainment business,
523
00:26:33.900 --> 00:26:36.300
you know, big companies
524
00:26:36.300 --> 00:26:39.900
like Disney or Warner Brothers Discovery
525
00:26:39.900 --> 00:26:42.200
and Paramount and else, you know,
526
00:26:42.200 --> 00:26:45.300
moving with their own streaming platforms because they think
527
00:26:45.300 --> 00:26:48.700
the subscription model is the future instead
528
00:26:48.700 --> 00:26:51.400
of I believe I believe the future is more
529
00:26:51.400 --> 00:26:54.100
High more of a hybrid in in general
530
00:26:54.100 --> 00:26:57.800
like having both one time purchases and subscriptions, but
531
00:26:57.800 --> 00:27:01.100
subscriptions definitely something to to explore
532
00:27:00.100 --> 00:27:04.000
and that's definitely something
533
00:27:03.200 --> 00:27:06.400
very interesting and there's a lot of money there
534
00:27:06.400 --> 00:27:10.400
for for companies to to grab from their loyal
535
00:27:09.400 --> 00:27:12.900
base of customers specifically
536
00:27:12.900 --> 00:27:13.500
if
537
00:27:14.200 --> 00:27:17.300
Their big brands or brands that
538
00:27:17.300 --> 00:27:21.300
have created a certain amount of loyalty between or among
539
00:27:20.300 --> 00:27:23.100
their base of
540
00:27:23.100 --> 00:27:26.000
customers. That's could be pretty helpful to to have
541
00:27:26.700 --> 00:27:29.400
Something else that webflow is currently working
542
00:27:29.400 --> 00:27:33.100
on it's having the visual aspect
543
00:27:32.100 --> 00:27:35.000
of the CMS or the
544
00:27:35.700 --> 00:27:39.300
content management of the website a little bit more comprehensive and
545
00:27:39.300 --> 00:27:42.200
I live easier for
546
00:27:42.200 --> 00:27:45.300
you to bulk edit for example,
547
00:27:45.300 --> 00:27:48.800
and which was something that it was lacking especially
548
00:27:48.800 --> 00:27:51.000
on e-commerce. If you have a lot
549
00:27:51.200 --> 00:27:54.200
of products on your website waffle wasn't very
550
00:27:54.200 --> 00:27:56.500
useful friendly that regard you probably
551
00:27:57.800 --> 00:28:00.200
save a lot of creating some kind of integration with
552
00:28:00.200 --> 00:28:03.700
something like air table for example and manage
553
00:28:03.700 --> 00:28:07.000
the their inventory of frogs
554
00:28:06.100 --> 00:28:09.900
through that then through webflow's own
555
00:28:09.900 --> 00:28:12.300
interface and they're been working
556
00:28:12.300 --> 00:28:15.500
into improving that part and allowing to bulk
557
00:28:15.500 --> 00:28:19.500
edit CMS items and I
558
00:28:18.500 --> 00:28:21.700
believe that's that if they
559
00:28:21.700 --> 00:28:24.600
can move forward with something like that with filters
560
00:28:24.600 --> 00:28:27.400
and making bulk editing and pretty comprehensive
561
00:28:27.400 --> 00:28:30.500
and and user friendly that's going
562
00:28:30.500 --> 00:28:33.300
to be a good definitely a great feature for e-commerce. For
563
00:28:33.300 --> 00:28:36.400
example, if especially with companies that have a
564
00:28:36.400 --> 00:28:38.700
best vast catalog of products
565
00:28:40.300 --> 00:28:43.100
That that is good idea. Yes. I totally agree with
566
00:28:43.100 --> 00:28:47.100
that. It is a headache when what flow websites become big
567
00:28:46.100 --> 00:28:49.300
in CMS content or
568
00:28:49.300 --> 00:28:49.600
products?
569
00:28:50.500 --> 00:28:53.400
And yeah, there's a lot of room for improvement
570
00:28:53.400 --> 00:28:53.900
in there.
571
00:28:55.300 --> 00:28:58.400
Okay, we totally already working on that the
572
00:28:58.400 --> 00:29:01.100
special on the CMS. They're already allowing bulkhead in and
573
00:29:01.100 --> 00:29:04.900
stuff like that, which for example was possible on Shopify, but
574
00:29:04.900 --> 00:29:07.400
it was not available on well flow
575
00:29:07.400 --> 00:29:10.300
and that's I believe they're in the right or right going
576
00:29:10.300 --> 00:29:13.700
in the right direction entire regard. Yes totaled with
577
00:29:13.700 --> 00:29:17.100
that. Yes. So we already explore things
578
00:29:16.100 --> 00:29:19.400
that might be shaping the
579
00:29:19.400 --> 00:29:23.400
future for industry with headless we talked
580
00:29:22.400 --> 00:29:26.000
about what flow we
581
00:29:25.700 --> 00:29:27.000
talked about.
582
00:29:28.300 --> 00:29:31.900
What the future of what food might be in older
583
00:29:31.900 --> 00:29:34.300
opinion. That is so European. So we're already
584
00:29:34.300 --> 00:29:38.200
talked also about that as something that will be possible shaping
585
00:29:37.200 --> 00:29:39.200
the future now.
586
00:29:40.700 --> 00:29:43.600
We look to talk a little bit about HubSpot.
587
00:29:48.900 --> 00:29:50.200
HubSpot CMS
588
00:29:50.600 --> 00:29:53.500
Oh, that's an interesting one because hotspot is
589
00:29:53.500 --> 00:29:56.500
not only a CMS. It's not a website
590
00:29:56.500 --> 00:29:59.000
builder like webflow only it's
591
00:30:00.400 --> 00:30:02.200
an entire marketing hub
592
00:30:03.100 --> 00:30:06.700
head your disposal that's goes from
593
00:30:06.700 --> 00:30:09.500
a CRM to a CMS and
594
00:30:09.500 --> 00:30:13.100
email marketing landing pages
595
00:30:12.100 --> 00:30:13.900
blocks.
596
00:30:14.600 --> 00:30:17.600
It's huge. It allows you to have so much
597
00:30:17.600 --> 00:30:19.600
analytics as well.
598
00:30:21.200 --> 00:30:24.400
So on and so forth hotspot, it's again. It's
599
00:30:24.400 --> 00:30:28.100
not for everyone. It's definitely cost restrictive not
600
00:30:27.100 --> 00:30:30.200
everyone has the opportunity to
601
00:30:30.200 --> 00:30:34.000
pay the monthly fees that hotspot has so that's
602
00:30:33.500 --> 00:30:37.000
definitely something to consideration. That's cause
603
00:30:36.400 --> 00:30:39.800
prohibited. I mean not anyone that okay,
604
00:30:39.800 --> 00:30:42.700
not it. It's not for everyone especially
605
00:30:42.700 --> 00:30:45.100
because not only the budget because
606
00:30:46.100 --> 00:30:49.100
Sometimes there's a lot of tools that you're going to
607
00:30:49.100 --> 00:30:52.200
pay for and not going to use that's also a fact it's
608
00:30:52.200 --> 00:30:55.300
very important for for people that are going to if you're
609
00:30:55.300 --> 00:30:57.500
going to subscribe to something specific.
610
00:30:58.400 --> 00:31:01.200
And it's like I don't know. I'm buying the latest
611
00:31:01.200 --> 00:31:04.800
iPhone and I'm just using it to play Tetris or
612
00:31:04.800 --> 00:31:07.200
I don't know Candy Crush
613
00:31:07.200 --> 00:31:10.200
and that's it. And I don't take advantage of the
614
00:31:10.200 --> 00:31:13.100
rest of the things that specifically devices provides you
615
00:31:13.100 --> 00:31:15.500
in this case. It's not a device. It's a service company.
616
00:31:16.200 --> 00:31:19.300
But the services are pretty fast and
617
00:31:19.300 --> 00:31:21.400
diverse.
618
00:31:22.200 --> 00:31:25.900
So even if they have let's say a plan for everyone
619
00:31:25.900 --> 00:31:28.200
as I say, it's really if you
620
00:31:28.200 --> 00:31:31.500
will like to use hotspot for
621
00:31:31.500 --> 00:31:34.800
your website and manage the CMS to be
622
00:31:34.800 --> 00:31:37.400
able to be really custom. You're probably going
623
00:31:37.400 --> 00:31:40.200
to need a some kind of professional plan or anything like
624
00:31:40.200 --> 00:31:40.300
that.
625
00:31:42.100 --> 00:31:45.700
And usually at least that's our impression
626
00:31:45.700 --> 00:31:49.100
are for companies that have larger teams
627
00:31:48.100 --> 00:31:52.700
marketing teams are working on different different
628
00:31:51.700 --> 00:31:54.300
parts of the the whole
629
00:31:54.300 --> 00:31:57.400
funnel marketing funnel or sales funnel from the
630
00:31:57.400 --> 00:32:01.500
CRM to the landing pages and the
631
00:32:00.500 --> 00:32:02.600
marketing of it all.
632
00:32:03.200 --> 00:32:06.600
And if you want to have a website there, it's again as
633
00:32:06.600 --> 00:32:09.500
I mentioned. It's going to be costly because again,
634
00:32:09.500 --> 00:32:12.200
if you also want to set up the CMS, you
635
00:32:12.200 --> 00:32:15.700
need to also know hotspots programming language, which
636
00:32:15.700 --> 00:32:16.300
is Hubble.
637
00:32:17.400 --> 00:32:21.200
To make sure that you take advantage of all the opportunities or
638
00:32:20.200 --> 00:32:23.600
features that CMS like
639
00:32:23.600 --> 00:32:26.000
Hospital allows you to have and to be able
640
00:32:26.100 --> 00:32:28.300
to edit or customize your website. Yes.
641
00:32:29.400 --> 00:32:32.900
You place more or less? So it's
642
00:32:32.900 --> 00:32:36.800
very interesting because hotspot
643
00:32:35.800 --> 00:32:38.400
CMS it's closer to
644
00:32:38.400 --> 00:32:42.500
what I was talking about in terms of it's middle
645
00:32:41.500 --> 00:32:44.300
a middle point goes somehow or
646
00:32:44.300 --> 00:32:47.600
it's a middle ground between something that's
647
00:32:47.600 --> 00:32:50.400
very custom headless and something
648
00:32:50.400 --> 00:32:52.600
that it's visual because
649
00:32:53.800 --> 00:32:57.100
yeah, you have to program the CMS that
650
00:32:56.100 --> 00:32:59.600
it's code heavy to do that to
651
00:32:59.600 --> 00:33:02.700
create your website hosting on
652
00:33:02.700 --> 00:33:05.700
Hotspot and connected to a CMS. It's
653
00:33:05.700 --> 00:33:08.100
called heavy. It's not what you see is what you get,
654
00:33:08.100 --> 00:33:11.400
but after that the CMS itself
655
00:33:11.400 --> 00:33:14.300
for users to manage the content.
656
00:33:14.300 --> 00:33:17.700
It's very visual. You actually see the page
657
00:33:17.700 --> 00:33:18.500
on one side.
658
00:33:19.500 --> 00:33:22.700
And see the options of customization on
659
00:33:22.700 --> 00:33:25.200
the other side, so their side to
660
00:33:25.200 --> 00:33:28.100
side and you can pretty much there. There's a few stuff that
661
00:33:28.100 --> 00:33:31.100
you can do to interact with the page like okay we go from
662
00:33:31.100 --> 00:33:35.100
the hero to the section where the partnered
663
00:33:34.100 --> 00:33:37.200
logos are and you click on the partners logo
664
00:33:37.200 --> 00:33:40.500
and on the other side of the page you see? Okay.
665
00:33:40.500 --> 00:33:43.300
These are the partners and would you you can change the image
666
00:33:43.300 --> 00:33:46.400
of each logo or move in move them around and whatnot. So it's
667
00:33:47.300 --> 00:33:49.800
That middle ground. It's Brave visual.
668
00:33:50.800 --> 00:33:51.800
but also it's
669
00:33:53.400 --> 00:33:56.500
a very cold heavy to to set that up. It's not
670
00:33:56.500 --> 00:33:59.500
something like weeks. It's even if you have a
671
00:33:59.500 --> 00:34:03.300
few templates and options that let's put
672
00:34:03.300 --> 00:34:03.700
allows you to have.
673
00:34:04.500 --> 00:34:07.800
But if you want something custom it's it's a
674
00:34:07.800 --> 00:34:09.600
code heavy to to program it.
675
00:34:11.500 --> 00:34:14.300
Yeah, okay with that totally I believe that.
676
00:34:15.100 --> 00:34:18.300
Half spelled for editors after all of the
677
00:34:18.300 --> 00:34:21.000
heavy work that is being done by Developers.
678
00:34:21.800 --> 00:34:24.400
Will be the most beautiful interface that
679
00:34:24.400 --> 00:34:27.000
I have had as an editor so far.
680
00:34:28.100 --> 00:34:31.300
It is it's pretty competing with strapping.
681
00:34:32.300 --> 00:34:35.700
Perhaps but no no, it won't
682
00:34:35.700 --> 00:34:38.300
be competent with traffic because as you mentioned it
683
00:34:38.300 --> 00:34:42.100
is allowing you with in the one side with what you added. And
684
00:34:41.100 --> 00:34:45.100
in the other side with where that thing
685
00:34:44.100 --> 00:34:47.600
that you're adding this post to be looking
686
00:34:47.600 --> 00:34:50.200
like so yes, it's more like
687
00:34:50.200 --> 00:34:53.800
a real-time change with strappy or prismic you
688
00:34:53.800 --> 00:34:56.600
can if you connect it or set it
689
00:34:56.600 --> 00:34:59.900
up properly you are have the options to preview what
690
00:34:59.900 --> 00:35:01.900
you've done to the specific page.
691
00:35:02.600 --> 00:35:05.600
And you previous and you see the page. Okay this
692
00:35:05.600 --> 00:35:08.300
I don't know this text that I change here
693
00:35:08.300 --> 00:35:11.400
or the image or the logo that a change here looks pretty
694
00:35:11.400 --> 00:35:14.200
nice or it doesn't look that. Well, let me change it
695
00:35:14.200 --> 00:35:17.300
back before you actually publish it on the
696
00:35:17.300 --> 00:35:20.600
list staging or life site depending on how many environments
697
00:35:20.600 --> 00:35:23.300
you have. But you have that option with strappy or
698
00:35:23.300 --> 00:35:24.100
prismic.
699
00:35:25.500 --> 00:35:29.000
With hotspot, it's like almost real
700
00:35:28.300 --> 00:35:30.700
time like you're changing it.
701
00:35:31.600 --> 00:35:35.100
On one side of the of your browser and
702
00:35:34.100 --> 00:35:37.200
on the other side, you're actually seeing the page
703
00:35:37.200 --> 00:35:40.500
and you just have to wait a few seconds and it
704
00:35:40.500 --> 00:35:43.600
just updates and you see it side to
705
00:35:43.600 --> 00:35:47.200
side. So that's that's pretty for for users or
706
00:35:47.200 --> 00:35:50.300
or content managers content editors that
707
00:35:50.300 --> 00:35:53.200
are very visual. That's very helpful.
708
00:35:53.200 --> 00:35:56.500
Yeah. It is a beauty. Absolutely. Yes.
709
00:35:57.900 --> 00:36:00.600
but as you mentioned it's not for
710
00:36:00.600 --> 00:36:01.200
everyone and
711
00:36:02.800 --> 00:36:04.300
It's different. I initially.
712
00:36:05.500 --> 00:36:08.400
kind of felt prompted to
713
00:36:08.400 --> 00:36:12.900
to classify hotspot inside
714
00:36:11.900 --> 00:36:14.800
the same group in which
715
00:36:14.800 --> 00:36:17.700
I had classified what flow and WordPress
716
00:36:18.500 --> 00:36:22.100
But it is definitely not something
717
00:36:21.100 --> 00:36:22.900
like those.
718
00:36:23.700 --> 00:36:27.000
It is definitely not something like Wix is it
719
00:36:26.300 --> 00:36:30.300
is definitely not something like prismic
720
00:36:29.300 --> 00:36:33.200
and strappy are so
721
00:36:32.200 --> 00:36:36.000
I suppose that there's
722
00:36:35.300 --> 00:36:38.700
a specific category like a hybrid
723
00:36:38.700 --> 00:36:41.400
though. Yeah, as you mentioned in Middle
724
00:36:41.400 --> 00:36:44.200
Ground because it is it is not
725
00:36:44.200 --> 00:36:46.000
first a CMS. It is a
726
00:36:47.400 --> 00:36:50.200
it is a hub. Well, yeah, it is in the
727
00:36:50.200 --> 00:36:53.500
name of the brand. Yes. It is a software
728
00:36:53.500 --> 00:36:57.300
Hub that is supposed to be arbitating towards
729
00:36:56.300 --> 00:36:58.700
marketing and sales.
730
00:36:59.500 --> 00:37:03.200
So around that there is CMS. There's
731
00:37:02.200 --> 00:37:06.100
a ton of CRM and there
732
00:37:05.100 --> 00:37:09.800
are also emails management show.
733
00:37:08.800 --> 00:37:11.400
Yeah, so you
734
00:37:11.400 --> 00:37:12.500
have email marketing so you have
735
00:37:13.500 --> 00:37:16.100
You have like MailChimp for email marketing. Do
736
00:37:16.100 --> 00:37:20.000
you have unbounds for landing pages? You have a webflow
737
00:37:19.200 --> 00:37:22.100
or prismic or strappy for?
738
00:37:22.800 --> 00:37:25.300
CMS on your website and you have a
739
00:37:25.300 --> 00:37:28.300
CRM like I don't know Soho and it's
740
00:37:28.300 --> 00:37:31.300
all in the same app examine. It's
741
00:37:31.300 --> 00:37:34.300
a lot that you have there again. It's
742
00:37:34.300 --> 00:37:35.700
cost prohibited.
743
00:37:37.600 --> 00:37:40.500
but you understand why I guess because
744
00:37:40.500 --> 00:37:40.900
there's
745
00:37:41.600 --> 00:37:45.500
they offer a lot now to review how amazing
746
00:37:44.500 --> 00:37:48.000
or not what their features
747
00:37:47.100 --> 00:37:50.500
are that I believe that's probably not
748
00:37:50.500 --> 00:37:53.700
our place you to judge. Oh, absolutely. I
749
00:37:53.700 --> 00:37:56.400
believe we don't have enough experience in terms of
750
00:37:56.400 --> 00:37:59.900
using it as a marketing tool. We have obviously done
751
00:37:59.900 --> 00:38:02.400
it for our clients, but we're not
752
00:38:02.400 --> 00:38:05.400
on that specific side of okay how much
753
00:38:05.400 --> 00:38:08.100
of Return of investment we get from
754
00:38:08.100 --> 00:38:10.300
paying for hotspot? Yes, I believe that
755
00:38:12.200 --> 00:38:15.400
There I mean there's a
756
00:38:15.400 --> 00:38:19.400
reason why we still use QWERTY keyboards and
757
00:38:19.400 --> 00:38:22.300
the address is that they're they're
758
00:38:22.300 --> 00:38:22.900
ready there.
759
00:38:23.800 --> 00:38:24.400
everywhere
760
00:38:25.200 --> 00:38:26.600
It is very expensive.
761
00:38:28.200 --> 00:38:31.300
for for the humanity to switch
762
00:38:31.300 --> 00:38:34.500
from keyword to another kind
763
00:38:34.500 --> 00:38:38.000
of keyboard layout because that changed
764
00:38:37.500 --> 00:38:40.900
will be so so expensive that
765
00:38:40.900 --> 00:38:43.600
it's just better to stay as we are so
766
00:38:43.600 --> 00:38:46.000
I believe that maybe the reason why
767
00:38:47.800 --> 00:38:50.700
Some Brands will be stained with HubSpot
768
00:38:50.700 --> 00:38:54.600
or not will be that if they are ready aiming
769
00:38:53.600 --> 00:38:55.600
towards marketing.
770
00:38:56.500 --> 00:38:59.800
With help spot, then it will
771
00:38:59.800 --> 00:39:02.400
be interesting for them perhaps to
772
00:39:02.400 --> 00:39:05.600
to continue to use HubSpot for
773
00:39:05.600 --> 00:39:09.000
the website if they're ready using the hotspot
774
00:39:08.500 --> 00:39:12.000
environment for everything else and they
775
00:39:11.800 --> 00:39:14.300
and they want to integrate their website
776
00:39:14.300 --> 00:39:17.600
with what they are already doing with the CRM.
777
00:39:18.400 --> 00:39:21.900
Then that will be an amazing move.
778
00:39:21.900 --> 00:39:24.400
I think it is good for the
779
00:39:24.400 --> 00:39:27.500
editors. It will be great for for the
780
00:39:27.500 --> 00:39:31.100
marketing team. And even if that is expensive, I
781
00:39:30.100 --> 00:39:34.000
don't think that will be as expensive as the
782
00:39:33.300 --> 00:39:36.800
other expenses that a big big
783
00:39:36.800 --> 00:39:39.500
brand will be covering up for for
784
00:39:39.500 --> 00:39:40.600
overall marketing.
785
00:39:41.500 --> 00:39:44.300
Okay. So what you're saying is that because some kind
786
00:39:44.300 --> 00:39:47.700
of brand loyalty they will use hotspot still
787
00:39:47.700 --> 00:39:50.400
and also yeah, they have everything under the
788
00:39:50.400 --> 00:39:53.700
same roof as well. Like okay, I have marketing. I
789
00:39:53.700 --> 00:39:56.300
have CRM here. Why not? No,
790
00:39:56.300 --> 00:39:59.900
it won't be it won't be because loyaltiness early
791
00:39:59.900 --> 00:40:02.800
on my brain with this explanation. It
792
00:40:02.800 --> 00:40:05.400
is rather about the cost of
793
00:40:06.500 --> 00:40:09.000
trying to explore something that you didn't know.
794
00:40:09.900 --> 00:40:13.000
So if you already know HubSpot use
795
00:40:12.300 --> 00:40:14.900
it and everything is in there.
796
00:40:15.800 --> 00:40:18.400
And they're offering you an amazing way
797
00:40:18.400 --> 00:40:21.200
for your marketing team to edit your website.
798
00:40:22.400 --> 00:40:25.400
Why would you not take that
799
00:40:25.400 --> 00:40:28.600
option? Yeah, well, they're better
800
00:40:28.600 --> 00:40:31.500
be a reason why because like there there's
801
00:40:31.500 --> 00:40:34.400
no notion of thousands of tools that
802
00:40:34.400 --> 00:40:37.500
that will also allow you to have to
803
00:40:37.500 --> 00:40:40.400
watch it somewhere. So why not
804
00:40:40.400 --> 00:40:43.700
to just start with that with the
805
00:40:43.700 --> 00:40:46.900
very tool that you already use for older things that will
806
00:40:46.900 --> 00:40:49.400
be my guess on one reason why
807
00:40:49.400 --> 00:40:52.800
to use HubSpot and another reason
808
00:40:52.800 --> 00:40:55.000
why I will I will even
809
00:40:55.900 --> 00:40:58.700
Use HubSpot myself will be the
810
00:40:58.700 --> 00:41:02.200
diverse same reason why we classify
811
00:41:01.200 --> 00:41:04.900
HubSpot as as an
812
00:41:04.900 --> 00:41:08.500
as a category of the sound because HubSpot
813
00:41:07.500 --> 00:41:10.800
is not a CMS first. It
814
00:41:10.800 --> 00:41:12.900
is an entire marketing help.
815
00:41:13.500 --> 00:41:16.900
So if if your brand is currently focused
816
00:41:16.900 --> 00:41:19.700
on marketing is the marketing is the
817
00:41:19.700 --> 00:41:22.200
priority and you're offered a tool that
818
00:41:22.200 --> 00:41:22.300
is
819
00:41:23.400 --> 00:41:27.400
Very sharp focused on marketing. That
820
00:41:26.400 --> 00:41:29.400
would be a pretty interesting
821
00:41:29.400 --> 00:41:30.800
alternative. I think.
822
00:41:31.700 --> 00:41:34.900
Yeah in general hospitals. You
823
00:41:34.900 --> 00:41:38.000
mentioned it's not just one CMS a
824
00:41:37.300 --> 00:41:40.600
tool or website builder only to
825
00:41:40.600 --> 00:41:43.700
that part is important. But also as we
826
00:41:43.700 --> 00:41:46.500
talk about before during this
827
00:41:46.500 --> 00:41:49.900
same conversation whenever you're choosing or trying
828
00:41:49.900 --> 00:41:52.400
to subscribe or have a
829
00:41:52.400 --> 00:41:55.400
new CMS or choosing the
830
00:41:55.400 --> 00:41:58.700
correct or the right CMS for your website or the website builder.
831
00:41:59.400 --> 00:42:02.300
That's very subjective as well. Like there's
832
00:42:02.300 --> 00:42:06.300
some things are are definitely objective in
833
00:42:05.300 --> 00:42:09.100
terms of you know, cost or scalability
834
00:42:08.100 --> 00:42:11.900
and stuff like that. But there's so much
835
00:42:11.900 --> 00:42:14.400
in terms of being subjective in regards to
836
00:42:14.400 --> 00:42:18.100
my preferences or how I feel comfortable
837
00:42:17.100 --> 00:42:20.900
with a specific interface versus a different
838
00:42:20.900 --> 00:42:23.400
one. And as you
839
00:42:23.400 --> 00:42:26.300
mentioned maybe I have everything under the same roof with
840
00:42:26.300 --> 00:42:29.200
hotspot. They already offering me an option and
841
00:42:29.200 --> 00:42:32.300
are ready for me with this interface and I use
842
00:42:32.300 --> 00:42:34.600
it pretty much every day. Why not do it and
843
00:42:36.300 --> 00:42:39.200
That happens with stuff like WordPress as well. There are
844
00:42:39.200 --> 00:42:42.400
people that have been working that I've been using Wordpress pretty
845
00:42:42.400 --> 00:42:45.600
much for 20 years. I don't
846
00:42:45.600 --> 00:42:49.000
know if the time is accurate, but anyway web
847
00:42:48.200 --> 00:42:50.800
versus being around for a long time, but
848
00:42:52.100 --> 00:42:55.300
People are very familiar with it when the interface even
849
00:42:55.300 --> 00:42:58.200
if it doesn't look that modern in comparison with
850
00:42:58.200 --> 00:43:01.400
other platforms, but they're familiar with that and they feel comfortable
851
00:43:01.400 --> 00:43:04.800
managing that content and that platform
852
00:43:04.800 --> 00:43:07.600
and that where that's great that works for these people
853
00:43:07.600 --> 00:43:09.300
and that's awesome. Yeah.
854
00:43:10.400 --> 00:43:12.100
Absolutely great with that.
855
00:43:12.900 --> 00:43:15.400
Yeah, totally so about things that
856
00:43:15.400 --> 00:43:18.500
are going to be shaping the future of our industry already
857
00:43:18.500 --> 00:43:21.700
talk about what flow we already talked about
858
00:43:21.700 --> 00:43:24.700
headless. We already talked about.
859
00:43:25.800 --> 00:43:29.200
HubSpot and how it is so different
860
00:43:28.200 --> 00:43:31.600
to the firmer
861
00:43:31.600 --> 00:43:34.400
approaches. We were talked about the no
862
00:43:34.400 --> 00:43:38.300
designer do it yourself branch of cmsis. We're
863
00:43:37.300 --> 00:43:40.900
taught a little bit about the Commerce part
864
00:43:40.900 --> 00:43:43.400
with Shopify with foxy curve
865
00:43:43.400 --> 00:43:46.100
with Shopify plus which is headless I guess
866
00:43:46.100 --> 00:43:50.700
all I will say it's the future is diverse. There's every
867
00:43:49.700 --> 00:43:52.600
day that it passes. I
868
00:43:52.600 --> 00:43:55.700
believe the solutions are and in the
869
00:43:55.700 --> 00:43:58.900
market are more more custom and
870
00:43:58.900 --> 00:44:02.600
Niche and allowing people to to
871
00:44:01.600 --> 00:44:04.200
each their own as they say
872
00:44:04.200 --> 00:44:05.400
like a few.
873
00:44:06.500 --> 00:44:09.400
Are more familiar or more comfortable with specific way
874
00:44:09.400 --> 00:44:12.600
to build your website using some of the last Squarespace
875
00:44:12.600 --> 00:44:16.200
or Wix or even canva then that
876
00:44:15.200 --> 00:44:18.600
solution it's available for you. If you want
877
00:44:18.600 --> 00:44:21.400
something that it's bigger like more
878
00:44:21.400 --> 00:44:24.900
scalable or code heavy then that's
879
00:44:24.900 --> 00:44:27.400
those Solutions are available as
880
00:44:27.400 --> 00:44:30.100
well. They're hybrids. They're getting closer to
881
00:44:30.100 --> 00:44:33.900
each other. There's this middle ground that there this companies
882
00:44:33.900 --> 00:44:36.700
are finding for people that are
883
00:44:36.700 --> 00:44:39.500
very knowledgeable in terms of programming, but
884
00:44:39.500 --> 00:44:42.100
also people are much more enter in terms
885
00:44:42.100 --> 00:44:45.600
of the design part elements of it all or the
886
00:44:45.600 --> 00:44:47.000
content management of it all.
887
00:44:48.100 --> 00:44:51.400
So again, there's going to be I guess
888
00:44:51.400 --> 00:44:54.300
the features looking more as I
889
00:44:54.300 --> 00:44:58.200
mentioned diverse diverse inclusive for people again that
890
00:44:57.200 --> 00:45:00.700
there's not going to be limited for
891
00:45:00.700 --> 00:45:03.700
people that don't know anything about coding.
892
00:45:05.300 --> 00:45:08.400
And still is going to be very helpful for people that are
893
00:45:08.400 --> 00:45:11.700
knowledgeable in terms of programming. So I think the lines
894
00:45:11.700 --> 00:45:14.400
are going to get more blurry in
895
00:45:14.400 --> 00:45:17.900
terms of what's no Code and low code and what
896
00:45:17.900 --> 00:45:21.000
it's going to be called heavy or headless and
897
00:45:20.600 --> 00:45:23.500
this kind of other solutions for
898
00:45:24.700 --> 00:45:27.600
For more experts for
899
00:45:27.600 --> 00:45:30.800
experts and people are more knowledgeable in that
900
00:45:30.800 --> 00:45:31.000
regard.
901
00:45:32.200 --> 00:45:34.200
Yes, I totally agree with that.
902
00:45:34.900 --> 00:45:38.800
Let's see what happens diversities. Definitely
903
00:45:37.800 --> 00:45:40.300
worded. I am growing with
904
00:45:40.900 --> 00:45:44.300
Now we're ready to talk about these CMS topic.
905
00:45:45.300 --> 00:45:48.500
I was thinking about a couple more one of those is about
906
00:45:48.500 --> 00:45:51.800
experimentation. This is about marketing on
907
00:45:51.800 --> 00:45:54.700
websites often call like A/B experimentation.
908
00:45:54.700 --> 00:45:57.100
There's also something it was just thinking about
909
00:45:57.100 --> 00:45:58.700
the air table.
910
00:46:00.100 --> 00:46:00.900
group of
911
00:46:01.700 --> 00:46:04.500
applications the serum for for
912
00:46:04.500 --> 00:46:07.400
talking about this. I don't know how to call our table. It's
913
00:46:07.400 --> 00:46:10.800
like a spreadsheet but it's not it is
914
00:46:10.800 --> 00:46:13.400
a lot of things like it's yeah. It's like
915
00:46:13.400 --> 00:46:17.200
it's a spreadsheet don't necessarily rights. But oh again,
916
00:46:16.200 --> 00:46:20.300
I don't know what to talk about it. It's very
917
00:46:19.300 --> 00:46:23.600
helpful for mmm multiple multiple
918
00:46:23.600 --> 00:46:26.700
usage. There's a lot of use cases for
919
00:46:26.700 --> 00:46:30.600
this specific apps or or Solutions
920
00:46:29.600 --> 00:46:32.700
are software as
921
00:46:32.700 --> 00:46:36.000
a service and I believe that also
922
00:46:35.200 --> 00:46:38.900
the future has a lot to do with Integrations
923
00:46:38.900 --> 00:46:41.300
between different apps because there are
924
00:46:42.500 --> 00:46:45.900
many many apps that are currently available for for people
925
00:46:45.900 --> 00:46:49.200
to use and Integrations is
926
00:46:48.200 --> 00:46:51.900
very it's an interesting Niche
927
00:46:51.900 --> 00:46:54.300
because or Branch to come somehow
928
00:46:54.300 --> 00:46:57.800
because people want to save time and they and
929
00:46:57.800 --> 00:47:00.800
things like zapier or or
930
00:47:00.800 --> 00:47:03.300
what it was integromat in
931
00:47:03.300 --> 00:47:06.600
the past and now it's make or Parabola allows them
932
00:47:06.600 --> 00:47:07.000
to
933
00:47:08.500 --> 00:47:12.000
To have a more integrated even if
934
00:47:11.100 --> 00:47:14.800
I'm being redundant space for the different
935
00:47:14.800 --> 00:47:18.100
applications that they use there's definitely solutions
936
00:47:17.100 --> 00:47:21.100
that are big companies offer or Suites like
937
00:47:20.100 --> 00:47:23.400
Google workspace or
938
00:47:23.400 --> 00:47:26.400
Microsoft suite and
939
00:47:26.400 --> 00:47:28.300
whatnot, which is pretty helpful.
940
00:47:29.200 --> 00:47:32.800
But there's people that are accustomed to their own stuff their
941
00:47:32.800 --> 00:47:35.500
custom to their slack and
942
00:47:35.500 --> 00:47:40.900
they want to connect their slack with their Loom
943
00:47:38.900 --> 00:47:41.500
or their
944
00:47:41.500 --> 00:47:44.800
Google Docs and whatever and more and
945
00:47:44.800 --> 00:47:48.400
more applications are adding Integrations native
946
00:47:47.400 --> 00:47:50.600
Integrations to their Solutions or
947
00:47:50.600 --> 00:47:53.800
their features and
948
00:47:53.800 --> 00:47:56.200
that's really interesting because whenever you're
949
00:47:57.600 --> 00:48:00.200
A custom as you mentioned with with hotspot.
950
00:48:01.600 --> 00:48:04.400
Sometimes you're pretty comfortable having the
951
00:48:04.400 --> 00:48:07.300
same stuff under the or having everything
952
00:48:07.300 --> 00:48:11.800
on the same roof. Maybe that's not possible. Sometimes sometimes
953
00:48:10.800 --> 00:48:14.000
you don't have a hotspot but more and
954
00:48:13.100 --> 00:48:16.600
more apps are leaning towards having
955
00:48:16.600 --> 00:48:19.300
native Integrations and when they're not
956
00:48:19.300 --> 00:48:21.200
they're up there.
957
00:48:22.500 --> 00:48:25.400
Hi below all owns sapier, or I love people to have this
958
00:48:25.400 --> 00:48:28.800
kind of I don't know ecosystem to go somehow of
959
00:48:28.800 --> 00:48:31.800
the different things that you use to
960
00:48:31.800 --> 00:48:34.400
save time and have a
961
00:48:34.400 --> 00:48:38.000
more Optimizer and more effective workflow.
962
00:48:40.800 --> 00:48:44.300
Absolutely. I think that there's a world
963
00:48:43.300 --> 00:48:46.700
to explore hearing with this
964
00:48:46.700 --> 00:48:49.500
mansion on airtable and those are
965
00:48:49.500 --> 00:48:53.200
mentioned in as you connected with with Integrations. Yeah,
966
00:48:52.200 --> 00:48:55.200
again, a lot
967
00:48:55.200 --> 00:48:58.000
of companies not only air table but a lot
968
00:48:58.100 --> 00:49:01.900
of different software as a service companies are leaning
969
00:49:01.900 --> 00:49:04.200
towards Integrations. Some of them are even
970
00:49:05.900 --> 00:49:09.100
mmm, so automations, yeah and
971
00:49:08.100 --> 00:49:11.400
automation as well and they're even
972
00:49:11.400 --> 00:49:15.100
some some of them are getting so big that they're
973
00:49:14.100 --> 00:49:17.400
pretty much inset advice and
974
00:49:17.400 --> 00:49:20.900
people to they have their own app store and they're a
975
00:49:20.900 --> 00:49:23.200
pretty much create and a whole
976
00:49:23.200 --> 00:49:24.300
ecosystem inside the
977
00:49:25.000 --> 00:49:25.300
the
978
00:49:26.700 --> 00:49:29.300
their own applications something like Salesforce for
979
00:49:29.300 --> 00:49:32.300
example, which has their own app store and
980
00:49:32.300 --> 00:49:36.400
allow people to to if developers
981
00:49:35.400 --> 00:49:38.200
and whatnot that want to contribute to that
982
00:49:38.200 --> 00:49:41.500
and have their own kind of functionality or feature
983
00:49:41.500 --> 00:49:44.800
that they would like to Showcase. So they program and it's
984
00:49:44.800 --> 00:49:47.600
custom and whatnot. So that's really
985
00:49:47.600 --> 00:49:49.600
interesting that's growing and
986
00:49:50.800 --> 00:49:53.100
there was another category that I will just
987
00:49:53.900 --> 00:49:57.000
Mention, this is a little bit about experimentation.
988
00:49:57.800 --> 00:49:59.100
So optimizely
989
00:50:01.200 --> 00:50:04.700
optimizable was the tool that I first heard about
990
00:50:04.700 --> 00:50:07.500
when exploring this world of
991
00:50:07.500 --> 00:50:09.400
A/B Testing. Sorry.
992
00:50:10.200 --> 00:50:10.400
just
993
00:50:11.300 --> 00:50:12.800
search optimizely here.
994
00:50:13.800 --> 00:50:13.900
so
995
00:50:15.500 --> 00:50:18.300
Did idea without misle and Elsa with
996
00:50:18.300 --> 00:50:19.800
Google optimize?
997
00:50:20.600 --> 00:50:21.200
is that
998
00:50:23.700 --> 00:50:26.500
You don't know what is going
999
00:50:26.500 --> 00:50:28.300
to work on a website.
1000
00:50:29.300 --> 00:50:33.000
You don't have any idea. I mean you have an idea but you
1001
00:50:32.100 --> 00:50:35.900
didn't you don't know for granted if the
1002
00:50:35.900 --> 00:50:38.300
if the line of page
1003
00:50:38.300 --> 00:50:41.100
the beautiful and page you created and you
1004
00:50:41.100 --> 00:50:44.300
like it so much is actually going to work no
1005
00:50:44.300 --> 00:50:46.500
matter how experienced.
1006
00:50:47.300 --> 00:50:48.700
the designer will be
1007
00:50:49.500 --> 00:50:51.600
and I'm saying this I designer.
1008
00:50:52.100 --> 00:50:55.400
It doesn't matter how much experience and how much
1009
00:50:55.400 --> 00:50:56.500
research you have.
1010
00:50:58.200 --> 00:51:01.000
You don't know for granted if it is going to
1011
00:51:01.600 --> 00:51:02.400
perform well.
1012
00:51:03.600 --> 00:51:07.100
And the idea behind optimizely
1013
00:51:06.100 --> 00:51:08.700
in Google optimize.
1014
00:51:09.600 --> 00:51:12.200
Is that because you don't
1015
00:51:12.200 --> 00:51:15.100
know for granted until it is tested.
1016
00:51:16.300 --> 00:51:17.300
Then you have to test it.
1017
00:51:18.100 --> 00:51:21.200
Basically, they're proposed what those tools are
1018
00:51:21.200 --> 00:51:24.100
loan us with is that if you're going
1019
00:51:24.100 --> 00:51:27.600
to create a line of page a hump page in
1020
00:51:27.600 --> 00:51:30.300
navigation bar, whatever you're going to create
1021
00:51:30.300 --> 00:51:34.400
you can create a control and a
1022
00:51:33.400 --> 00:51:36.400
variation against which you
1023
00:51:36.400 --> 00:51:39.900
are going to compare this with and
1024
00:51:39.900 --> 00:51:43.200
you're going to make an experiment you're
1025
00:51:42.200 --> 00:51:45.900
going to bring your audience. You're going
1026
00:51:45.900 --> 00:51:49.200
to get visits. You're going to measure the
1027
00:51:48.200 --> 00:51:51.100
behavior of those visitors.
1028
00:51:51.900 --> 00:51:54.200
And after you have
1029
00:51:54.200 --> 00:51:56.300
collected enough data.
1030
00:51:57.400 --> 00:52:00.800
You will then know for granted which was
1031
00:52:00.800 --> 00:52:03.500
the variation that performed the better.
1032
00:52:05.300 --> 00:52:09.200
And the idea, is that rather than
1033
00:52:08.200 --> 00:52:12.000
driving changes on
1034
00:52:11.000 --> 00:52:12.600
websites.
1035
00:52:13.600 --> 00:52:16.500
With your gut and your
1036
00:52:16.500 --> 00:52:19.300
taste for what looks better for for what you think
1037
00:52:19.300 --> 00:52:20.000
we'll do better.
1038
00:52:20.800 --> 00:52:23.900
You you drive it with data with
1039
00:52:23.900 --> 00:52:24.700
experimentation.
1040
00:52:26.100 --> 00:52:29.400
So you create let's say that
1041
00:52:29.400 --> 00:52:30.000
you are.
1042
00:52:31.400 --> 00:52:34.900
Haven't already built your website. You'll end
1043
00:52:34.900 --> 00:52:37.800
to try a new landing page for marketing campaign.
1044
00:52:39.400 --> 00:52:40.600
He got a design.
1045
00:52:41.600 --> 00:52:45.500
So over that the sign you can create a
1046
00:52:45.500 --> 00:52:46.300
variation.
1047
00:52:47.800 --> 00:52:50.900
A variation that you will be testing against the
1048
00:52:50.900 --> 00:52:53.400
control you will measure into
1049
00:52:53.400 --> 00:52:56.200
your souls you will then be able to know what
1050
00:52:56.200 --> 00:52:59.300
worked the better and you will continue
1051
00:52:59.300 --> 00:53:02.700
on with another experiment and on
1052
00:53:02.700 --> 00:53:05.000
and on and there's an I am bringing
1053
00:53:05.200 --> 00:53:08.200
this out for future conversations is that I
1054
00:53:08.200 --> 00:53:12.200
really I am absolutely convinced on
1055
00:53:11.200 --> 00:53:14.300
this is something that will be
1056
00:53:14.300 --> 00:53:16.500
shaping the future a follower industry.
1057
00:53:17.500 --> 00:53:20.700
because for Brands it is it is
1058
00:53:20.700 --> 00:53:21.900
very common to just
1059
00:53:22.900 --> 00:53:25.400
keep this process of testing.
1060
00:53:26.300 --> 00:53:29.200
And just go ahead and launch new things but
1061
00:53:29.200 --> 00:53:33.100
I believe this is definitely going to be proven results
1062
00:53:32.100 --> 00:53:35.400
machine the losses of money
1063
00:53:35.400 --> 00:53:38.800
on marketing and pains and
1064
00:53:38.800 --> 00:53:41.800
bringing more results. So yeah. Oh,
1065
00:53:41.800 --> 00:53:44.300
I will draw a comparison between this
1066
00:53:44.300 --> 00:53:47.900
and sports for example sports like
1067
00:53:47.900 --> 00:53:51.200
baseball or football have yeah
1068
00:53:50.200 --> 00:53:53.500
been leaning so much into
1069
00:53:53.500 --> 00:53:56.800
analytics and you know Gathering data
1070
00:53:56.800 --> 00:53:59.600
or big data and everything and it's
1071
00:53:59.600 --> 00:54:02.600
very interesting that this kind of Industries are
1072
00:54:02.600 --> 00:54:05.600
very human like or or
1073
00:54:06.500 --> 00:54:09.500
not that analytic to
1074
00:54:09.500 --> 00:54:12.600
column. So how or math oriented
1075
00:54:12.600 --> 00:54:15.800
at first they are leaning
1076
00:54:15.800 --> 00:54:18.600
a lot to ours this kind of stuff the stats
1077
00:54:18.600 --> 00:54:19.500
Analytics.
1078
00:54:20.300 --> 00:54:23.700
Experimentation testing and whatnot. So,
1079
00:54:23.700 --> 00:54:26.700
I believe that's something that's shaping pretty
1080
00:54:26.700 --> 00:54:30.300
much every industry and ours is
1081
00:54:30.300 --> 00:54:32.400
not going to be the exception and
1082
00:54:33.600 --> 00:54:36.400
now it's I believe it's very interesting to take that
1083
00:54:36.400 --> 00:54:40.100
into consideration and turn this kind of comparison and obviously
1084
00:54:39.100 --> 00:54:42.300
I believe so too that
1085
00:54:43.400 --> 00:54:46.400
the numbers the analytically we are going to be able to get it's
1086
00:54:46.400 --> 00:54:49.300
definitely going to allow us to know more
1087
00:54:49.300 --> 00:54:49.400
about
1088
00:54:50.800 --> 00:54:54.800
What works and what doesn't and save money
1089
00:54:53.800 --> 00:54:57.400
in general because of
1090
00:54:57.400 --> 00:54:57.500
that?
1091
00:55:00.400 --> 00:55:04.800
That was an amazing person. Yeah, absolutely amazing.
1092
00:55:04.800 --> 00:55:07.900
If it is used on an
1093
00:55:07.900 --> 00:55:10.700
industry that is so much not about
1094
00:55:10.700 --> 00:55:13.200
analytics then it is
1095
00:55:13.200 --> 00:55:16.300
is pretty pretty clear to me
1096
00:55:16.300 --> 00:55:19.200
that it is going to be shaping the future of an
1097
00:55:19.200 --> 00:55:23.200
industry. That is so heavily and analytics absolutely.
1098
00:55:22.200 --> 00:55:25.400
So yeah those those are topics that
1099
00:55:25.400 --> 00:55:28.200
that we will
1100
00:55:28.200 --> 00:55:32.500
be for sure talking about in the future and again Dipper
1101
00:55:31.500 --> 00:55:34.300
and Dipper into those now just
1102
00:55:34.300 --> 00:55:37.500
to finalize a word or conversation.
1103
00:55:38.500 --> 00:55:42.100
There was this discretion about exciting developments
1104
00:55:41.100 --> 00:55:43.800
that we would like to share about us.
1105
00:55:45.100 --> 00:55:48.500
So the the one new is we are
1106
00:55:48.500 --> 00:55:51.600
launching a podcast that will be containing.
1107
00:55:53.100 --> 00:55:56.500
General topics like there's no limit on what what we're
1108
00:55:56.500 --> 00:55:59.300
talking about. Of course, we're talking about this kind
1109
00:55:59.300 --> 00:56:02.500
of things related turns related to to us
1110
00:56:02.500 --> 00:56:05.500
to do this industry, but overall, there's there's
1111
00:56:05.500 --> 00:56:08.200
not like one single topic that we're going to be talking
1112
00:56:08.200 --> 00:56:11.200
about and so for instance that is why we we mentioned that
1113
00:56:11.200 --> 00:56:14.500
we will be discussing further about the air
1114
00:56:14.500 --> 00:56:18.000
table things about the Integrations about
1115
00:56:17.200 --> 00:56:21.300
Microsoft Google switch and AP
1116
00:56:20.300 --> 00:56:23.400
experimentation and so on but maybe
1117
00:56:23.400 --> 00:56:26.500
it's something that is news and it
1118
00:56:26.500 --> 00:56:27.100
is exciting.
1119
00:56:27.900 --> 00:56:30.500
To need list is what we're
1120
00:56:30.500 --> 00:56:34.200
going to be talking within the very first row
1121
00:56:33.200 --> 00:56:36.300
of episodes on that podcast.
1122
00:56:37.600 --> 00:56:41.400
There is a problem on this industry of websites.
1123
00:56:40.400 --> 00:56:43.400
I believe there's a big
1124
00:56:43.400 --> 00:56:44.100
big problem.
1125
00:56:45.500 --> 00:56:48.200
It is about how to measure.
1126
00:56:49.100 --> 00:56:52.000
and how to build
1127
00:56:53.800 --> 00:56:56.100
how to measure if you're in the
1128
00:56:56.100 --> 00:56:58.800
industry of buying houses for instance
1129
00:57:00.400 --> 00:57:04.300
You can measure somehow how large
1130
00:57:04.300 --> 00:57:08.400
a hum is or analysis you're
1131
00:57:07.400 --> 00:57:10.200
having meters or foots.
1132
00:57:11.100 --> 00:57:11.300
or
1133
00:57:12.400 --> 00:57:14.800
you know like like you you can certainly
1134
00:57:16.800 --> 00:57:20.200
compare two different homes or offices and
1135
00:57:19.200 --> 00:57:22.000
measure them by.
1136
00:57:22.800 --> 00:57:25.800
By distance or by square meters
1137
00:57:25.800 --> 00:57:28.200
you can totally compare them and
1138
00:57:28.200 --> 00:57:31.200
get to know which one is bigger than the other.
1139
00:57:32.200 --> 00:57:35.200
And that is only one dimension, but
1140
00:57:35.200 --> 00:57:38.600
it is at the very least one dimension that you can take into
1141
00:57:38.600 --> 00:57:39.100
account.
1142
00:57:39.900 --> 00:57:43.300
When it comes to compare which
1143
00:57:42.300 --> 00:57:45.600
one cool, perhaps be more
1144
00:57:45.600 --> 00:57:48.100
expensive than the other I gained. This
1145
00:57:48.100 --> 00:57:51.400
is only one dimension one being bigger than the other is very much
1146
00:57:51.400 --> 00:57:55.000
not the same that one being more expensive. But
1147
00:57:54.400 --> 00:57:58.200
anyways, you're having one weight measure
1148
00:57:57.200 --> 00:57:59.500
things in that area.
1149
00:58:00.600 --> 00:58:02.000
now with websites
1150
00:58:02.700 --> 00:58:03.800
How can you tell?
1151
00:58:04.800 --> 00:58:07.500
If one page is bigger than the
1152
00:58:07.500 --> 00:58:07.600
other.
1153
00:58:08.800 --> 00:58:11.700
Do you use pixels perhaps but how
1154
00:58:11.700 --> 00:58:12.700
worth our pixels?
1155
00:58:13.500 --> 00:58:15.400
if you're comparing
1156
00:58:16.300 --> 00:58:19.400
the diverse same page on a huge
1157
00:58:19.400 --> 00:58:20.700
4k monitor
1158
00:58:21.800 --> 00:58:24.600
and also your opening that in a
1159
00:58:24.600 --> 00:58:27.500
small tablet in a small tiny tablet is this
1160
00:58:27.500 --> 00:58:30.600
very same page and one is going to be having
1161
00:58:30.600 --> 00:58:33.800
more pixels than the other so pixels might
1162
00:58:33.800 --> 00:58:36.800
not be a good approach for measuring how
1163
00:58:36.800 --> 00:58:38.200
large one page will be.
1164
00:58:39.400 --> 00:58:42.400
So what do we use? So that is one thing that we're
1165
00:58:42.400 --> 00:58:44.300
going to be talking about on that podcast?
1166
00:58:45.900 --> 00:58:48.500
And the other one that is related to the former
1167
00:58:48.500 --> 00:58:52.100
is how do we come up with costs?
1168
00:58:51.100 --> 00:58:54.300
We'll act who provide us
1169
00:58:54.300 --> 00:58:57.600
with a brief introduction of that perhaps costs.
1170
00:58:58.800 --> 00:59:01.300
So yeah, she's just talk about like how
1171
00:59:01.300 --> 00:59:04.400
do we measure the websites in
1172
00:59:04.400 --> 00:59:07.800
general? What we do we take into consideration whenever
1173
00:59:07.800 --> 00:59:10.300
we're in estimated for a castle for
1174
00:59:10.300 --> 00:59:14.100
website. So we use this sections or
1175
00:59:13.100 --> 00:59:16.000
units that we call blocks.
1176
00:59:17.400 --> 00:59:21.000
That we identify and have measured the
1177
00:59:20.200 --> 00:59:23.800
average time in minutes. It takes your team to come up
1178
00:59:23.800 --> 00:59:26.200
with one of these blocks in different stages of the
1179
00:59:26.200 --> 00:59:29.600
design and development process and we
1180
00:59:29.600 --> 00:59:32.600
have our own calculator for that and that's how
1181
00:59:32.600 --> 00:59:35.800
we estimate the cost of a website at
1182
00:59:35.800 --> 00:59:38.200
the moment and it's been very
1183
00:59:38.200 --> 00:59:41.800
helpful for us. It's something that we've been refining for the past few
1184
00:59:41.800 --> 00:59:44.500
years and it's again, it's something
1185
00:59:44.500 --> 00:59:47.600
that have worked for us as an agency because as you
1186
00:59:47.600 --> 00:59:50.600
mentioned with this introduction, there's definitely
1187
00:59:50.600 --> 00:59:53.000
an issue in terms of how to
1188
00:59:54.400 --> 00:59:58.400
estimate the cause of one website and the special
1189
00:59:58.400 --> 01:00:01.000
one have some subjectivity to it as well
1190
01:00:01.400 --> 01:00:04.400
in regards to the sign part of it all because
1191
01:00:04.400 --> 01:00:08.000
there's a creative aspect to it. There's an
1192
01:00:07.500 --> 01:00:10.200
artistic aspect of it all as well
1193
01:00:10.200 --> 01:00:13.100
with the graphics and everything that you're adding to
1194
01:00:13.100 --> 01:00:16.300
to an user interface. So there's definitely a
1195
01:00:16.300 --> 01:00:20.000
lot to take into consideration. It's not about the entertained a
1196
01:00:19.200 --> 01:00:23.000
part with with development. Yeah as
1197
01:00:22.100 --> 01:00:23.500
well and
1198
01:00:24.700 --> 01:00:27.800
It's not an exact science definitely
1199
01:00:27.800 --> 01:00:30.400
but it's definitely something
1200
01:00:30.400 --> 01:00:33.200
that we can talk about based on our experience so far.
1201
01:00:34.500 --> 01:00:38.300
yes, so yes, that is I believe certificate good
1202
01:00:38.300 --> 01:00:41.900
way to close up this conversation with an invitation
1203
01:00:41.900 --> 01:00:44.800
to join us on that
1204
01:00:44.800 --> 01:00:47.600
row of episodes that
1205
01:00:47.600 --> 01:00:50.600
will be aiming or will be exploring the
1206
01:00:50.600 --> 01:00:54.200
difficulties the challenges and several approaches
1207
01:00:53.200 --> 01:00:56.500
and ideas on how to
1208
01:00:58.700 --> 01:01:01.700
measure and how to estimate costs for
1209
01:01:01.700 --> 01:01:02.500
websites
1210
01:01:03.400 --> 01:01:07.200
Thank you very much, Carlos. Thanks Diego. Oh,
1211
01:01:06.200 --> 01:01:09.200
yes talk to you always nice to
1212
01:01:09.200 --> 01:01:12.800
talk to you. And yeah, hope that over audience
1213
01:01:12.800 --> 01:01:15.200
can join us on the next one. Thank you,
1214
01:01:15.200 --> 01:01:16.700
bye-bye.