The opportunity: When brands put real faces and share valuable content through video conversations, they can connect better.
An example of this can be seen in Nothing, a smartphone manufacturer that creates content around conversations with its CEO and, other employees and invitees. Yet
another brilliant example is YCombinator, hosting conversations with founders and key personalities and sharing useful experiences around entrepreneurship and venture capital.
Furthermore, a casual video conversation can turn into shorter video clips of different lengths, transcribed content for SEO, short social media posts, blog articles, eBooks, reports, and more.
The problems: 1. Recording high-quality footage for podcasts comes with technical complexities in the management of camera equipment. 2. When done remotely, it gets even trickier: CEOs, employees and invitees don't have the time to care about anything but delivering a good conversation - they need a remote recording crew. 3. Yet another difficulty is post-production. 4. It requires effective synchronization of multiple talent areas to repurpose the recorded footage into shorter videos, articles, and more.
The solution: We got the combination of workflows, software and hardware that makes it all work. We will send you plug-and-play pre-configured camera equipment. We will be your remote crew and provide you with a video-call-like environment to host the conversations. We will do all post-production. We will also repurpose the original conversations into many other valuable pieces of content. This will allow you to focus solely on marketing strategy and on delivering a good conversation.
