The opportunity: When brands put real faces and share valuable content through video conversations, they can connect better.
An example of this can be seen in Nothing, a smartphone manufacturer that creates content around conversations with its CEO and, other employees and invitees. Yet
another brilliant example is YCombinator, hosting conversations with founders and key personalities and sharing useful experiences around entrepreneurship and venture capital.
Furthermore, a casual video conversation can turn into shorter video clips of different lengths, transcribed content for SEO, short social media posts, blog articles, eBooks, reports, and more.
The problem: It is challenging to consistently maintain a workflow process that involves so many talent areas, from video production and editing to repurposing its content to creating a blog article or an eBook. Orchestrating such a variety of talents either in-house or with a freelance workforce can be difficult: too many things to focus on instead of focusing attention on the marketing's big picture.
The solution: We developed an extraordinarily efficient workflow that connects all of the talent areas involved into creating video and repurposing it, week after week: setup assistance, remote monitoring/recording, footage backup, video editing, audio engineering, color grading, transcription, web and media content publication, copywriting, graphic design, and editorial design.
